Australian Motoring Services
Australia’s leading wholesale roadside assistance provider optimized real-time dispatch and automation with Boomi, building a scalable architecture for future AI initiatives.
Business goals
Australian Motoring Services (AMS) is a leading wholesale roadside assistance provider, jointly owned by Australia’s major motoring clubs. To support a 2025 contract with a luxury automaker, AMS needed to sync its operations with the client’s CRM.
AMS wanted to reduce manual data entry, speed responses, and enhance customer and staff experiences. The company selected the Boomi Enterprise Platform to enable seamless integration and build reusable, scalable integration components for future incidents, clients, and workflows.
Integration Challenges
AMS struggled with manual dispatch and delayed updates while attempting to sync with a luxury automaker’s CRM. These inefficiencies caused errors that frustrated both staff and customers.
To resolve this, AMS needed a seamless integration layer that connected the manufacturer’s CRM with its own supplier networks. By focusing on reusable patterns and scalable workflow components, AMS aimed to eliminate reengineering for future clients, ensuring that new systems, policies, and incident types could be onboarded without technical friction.
How Boomi Helped
AMS used the Boomi Enterprise Platform to connect the luxury manufacturer’s CRM with client and supplier platforms, enabling a streamlined real-time operating model. Boomi unified 11 disparate systems, including Salesforce, dispatch, and payments, establishing a real-time, bidirectional data flow that replaced disconnected processes with a streamlined operating model. With these integrations in place, AMS is now able to support diverse incident types and policy workflows without custom coding.
Results
The CRM integration eliminated manual entry, halving call-handling and dispatch times while saving up to 6 minutes per incident. This streamlined architecture significantly boosted staff and customer satisfaction while providing a durable competitive advantage.
With a robust, real-time data pipeline now established, AMS is positioned to leverage analytics and generative AI for predictive support. By using Boomi, AMS is accelerating toward a nationwide model of personalized, intelligent roadside assistance that delivers a superior experience for every driver.
