Marketing

Fuel your marketing engine at every touchpoint.

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Our solutions
Most common
Customer stories
Resources

Our solutions

Customer 360
Data coordination
Sales alignment
Connect marketing campaigns

Challenge

Lack of customer visibility

Incomplete view of data results in broken customer journeys.

Overwhelmed by explosion of data in disparate systems
Disconnected, cross-channel experiences
Lack of right data at your fingertips

Solution

Customer 360

Access to all data sources to design thoughtful, intuitive journeys for customers.

Remove any friction that hinders great customer experiences
Exceed ever-growing customer expectations great brand loyalty
Create a single source of truth for each customer

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Challenge

Marketing analytics

Lack of meaningful analytics to guide team budgets results in stunted Marketing efforts.

Can’t prove impact of marketing efforts
No single source of truth
Manual reporting is time-consuming and leaves room for error

Solution

Synchronized, enriched, coordinated data

Real-time access to data informs marketing priorities and drives better results.

Surface deep data sources in an easily understood and accessible way
Ensure consistency and quality of data to synchronize all marketing efforts
Empower self-service for marketers to eliminate wasted time

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Challenge

Sales and Marketing misalignment

Revenue-generating teams rarely see eye-to-eye.

Friction over pipeline credibility
Lack of insight after handoff to Sales
No impact in upsell/cross-sell opportunities

Solution

Sales & Marketing: Better together

Delight Sales with credible pipeline and greater cooperation throughout the entire deal cycle.

Empower marketers to drive Sales cycles
Simplify Sales & Marketing collaboration through connected systems
Drive visibility into expansion efforts of existing customers

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Challenge

Lead to Opportunity

Struggling to manage quality pipeline from campaign creation to sales hand off.

Poor data flow between ever-growing number of Marketing and Sales systems
Manual processes hinder lead-to-opportunity speed
Data gaps and lack of quality data creates mistrust among revenue-generating teams

Solution

Connect your marketing campaigns

A trusted data foundation is needed to fuel the marketing engine.

Easily connect all systems and teams in a single platform
Speed lead-to-opportunity timelines with intelligent integration and automation
Enriched data creates confidence

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Most common

Connectors
Recipes
Partners

Today, with Boomi, we can provide our customers with all the necessary data insights they need on a daily basis, and react fast with stability.

Orly Ganor

VP of Operations, Natural Intelligence

We can now leverage different B2B and B2C ecommerce systems, integrate bespoke applications, connect our machines, and transform primary processes.

Thomas Boogert

ERP & ICT Manager, Secrid

The Boomi Platform affords Oshkosh Corporation the opportunity to accelerate the delivery of our strategic initiatives and drive innovation excellence.

Dan McCartney

Vice President of Enterprise Architecture and Simplification, Oshkosh Corporation

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