Qualitative and Quantitative – Two Sides of the ROI Coin

Every day, we hear feedback and validation from customers about the qualitative return on investment (ROI) that Boomi delivers through the speed of which they can achieve outcomes and the many examples of how our integration platform as a service (iPaaS) accelerates time to value.

Our case studies show how our customers reduce app development times from months to days, and how they cut large-scale enterprise integration cycles from years to weeks. Example after example demonstrate how they reallocated developer resources and sped new, customer-facing products and services to market.

While we’ve long known that these qualitative results translate to business success, we turned to the industry pros at Forrester Consulting to deliver quantitative validation on how our AtomSphere Platform uniquely delivers staggering ROI.

The results are clear. The average customer can expect payback on their Boomi investment in six months and a 410% return over the first three years.

Let’s look at the methodology: Forrester interviewed six of our global customers across industries, including life sciences, financial services, energy and construction, with annual revenues ranging from $400 million to $15 billion. Researchers analyzed their implementations based on costs, benefits, and risks, then calculated the total economic impact (TEI) of the Boomi AtomSphere Platform.

Using this methodology, Forrester created a composite company, described as a global, multimillion-dollar manufacturing company with more than 14,000 employees, sub-companies, trading partners, vendors and customers connected through a mix of cloud-native and on-premises enterprise applications.

They considered the types of challenges and opportunities Boomi customers face every day and applied them to this composite company – such as the need to rapidly connect data, applications, devices, and people.

The composite customer Forrester created would likely need to overcome obstacles such as migrating to a modern, cloud-native iPaaS, break down data silos, automate workflows, and deliver secure, real-time access to actionable data. Like many companies around the globe today, achieving these things would enable this company to deliver truly integrated experiences for customers, partners, and employees.

When you break it down for the composite business Forrester built, the numbers look like this:

• $3.2 million in business acceleration and incremental gross revenue
• $2.8 million more productivity based on improved data analysis capabilities
• $2.3 million less spent on legacy software and hardware

For IT, it means:

• 65% increased efficiency thanks to shorter development times
• $3.7 million in improvements to integration developer productivity
• $568,000 less spent on specialized development

The research also uncovered other, qualitative but no-less-tangible benefits, including the ability to enable “citizen developers” within business units. By making it easy for people in non-technical roles to create integrated experiences and accelerate new business processes without the help of IT, organizations can expand development tasks without over-burdening their IT resources.

The bottom line?

If you’re looking to turn IT integrations into verifiable qualitative and quantitative ROI, I encourage you to read the study for more detail and insights. And I look forward to talking with you soon about how Boomi can positively address your total economic impact. Email me directly at Will Corkery.

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