Pallion Group
Australasian precious metals and jewelry brands bolster CX through reliable connectivity and data visibility, helping lay the foundation for generative AI
Business goals
Sydney-based Pallion operates six brands that source, manufacture, and sell precious metals and jewelry, serving top retailers like Tiffany & Co. and financial institutions in Australia, Hong Kong, and China. To enhance resilience and customer experience, Pallion’s digital transformation focuses on real-time pricing data, streamlined purchasing, and a unified customer view. The company also aims to future-proof operations with a formal data strategy and scalable connectivity, laying the groundwork for generative AI integration.
Integration Challenges
Pallion’s ability to establish a data strategy to support its digital transformation was previously inhibited by what Group CIO Simon Smith calls “a spaghetti mess” of hundreds of point-to-point integrations. This method of connecting its core business systems proved unreliable and complex to maintain, and also hindered staff productivity. Crucially, these legacy integrations made it difficult for Pallion to establish visibility over data, which impacted trust and created challenges for improving the customer experience (CX).
How Boomi Helped
Pallion implemented the Boomi Enterprise Platform to streamline connectivity across its systems and enhance visibility over sensitive financial, commercial, and supply data. Boomi has already integrated Pallion’s Microsoft Dynamics 365 ERP, finance, and HR systems, with more to come. Boomi DataHub centralizes ingested data, while the Boomi platform acts as an abstraction layer, enabling seamless future tech integrations. This foundation will support generative AI for natural language data queries, aiming to accelerate internal processes and enhance customer service.
Results
Boomi has strengthened Pallion’s resilience by seamlessly connecting systems across production, sales, and customer-facing websites with consistent uptime and real-time data updates. This ensures buyers and teams always access accurate information, enhancing customer experience (CX). Boomi’s integration model also enables rapid issue resolution, reducing troubleshooting time from days to hours. Additionally, productivity has soared as Boomi eliminated countless hours spent maintaining and fixing point-to-point integrations, allowing Pallion to focus on growth and innovation.
