FCR Media
Benelux’s largest digital marketing agency seamlessly integrates 200+ processes across its IT ecosystem with the Boomi Enterprise Platform, driving 50% cost savings and 86% customer satisfaction.
Business goals
FCR Media is Benelux’s largest full-service digital marketing agency, serving over 50,000 SMEs, and collaborating with diverse partners, including Salesforce, Wix, and Microsoft Azure. The company struggled with fragmented systems and poor data visibility across its partner ecosystem, which led to operational silos that hindered service delivery.
FCR Media decided to enhance customer satisfaction with cohesive digital solutions that streamlined operations with unified vendor and partner systems. Achieving this necessitated an integration solution that seamlessly connected its diverse technology landscape.
Integration Challenges
FCR Media’s complex legacy IT infrastructure relied on multiple disparate platforms, requiring extensive manual coding for integrations. This outdated system created redundancies, increased error risks, and prevented workflow automation for critical processes like batch jobs and API publishing.
The inability to efficiently integrate with key applications like Salesforce resulted in significant operational delays and hindered service delivery capabilities. Modernizing its IT landscape was crucial for FCR Media to streamline operations and meet evolving customer demands.
How Boomi Helped
FCR Media partnered with Blents to implement the Boomi Enterprise Platform, establishing a cloud-first digital architecture. The platform centralized integrations across its technology ecosystem, enabling 200+ integration processes through 30 pre-built connectors.
This streamlined connection to crucial applications like Salesforce, Wix, Twikey, VCita, Mono Solutions, and Microsoft Azure simplifies workflow automation, batch processing, and real-time interactions. Boomi’s versatility also supports specialized features like VAT validation and proactive error monitoring.
Results
With Boomi at the core, FCR Media achieved remarkable business agility, improving productivity and optimizing customer solutions. Key outcomes include an 88% customer retention rate and 86% satisfaction, enhanced operational efficiency through end-to-end visibility and eliminated data silos.
Faster integration, development, and deployment improved productivity, while the cloud-first approach reduced IT costs by around 50%. Boomi’s extensive connector library and AI-powered mapping suggestions further accelerated FCR Media’s development timelines, driving tangible business benefits.
