The Wine Collective

A top Australian wine merchant gains agility to innovate across its digital business, speeding integration development 5X with Boomi.

Business Goals

The Wine Society, Australia’s oldest wine club, merged with the Online Liquor Group in late 2017 to create The Wine Collective, offering a curated collection of thousands of wines.

Before merging, each company had adopted NetSuite for order and inventory management. But custom-coded integrations with ecommerce and shipping systems were problematic.

To fulfill The Wine Collective’s goals of creating a digital-first experience for Australian wine lovers, improving operational efficiency, and increasing customer satisfaction, a modern integration platform was needed.

Integration Challenges

At The Wine Collective, developing a new integration could take months, and even a small change could take weeks.

Custom-coded connections between NetSuite and a Shopify ecommerce platform were especially problematic. As a result, inventory on two branded websites wasn’t updated in real time, allowing customers to order wines that were out of stock or no longer available.

Compounding the problem, there was no way to get real-time status updates as warehousing and shipping management required a significant amount of manual work.

How Boomi Helped

The Wine Collective selected Boomi for its versatility, development speed, and prebuilt connectors to NetSuite and Shopify. With just one part-time Boomi-certified developer, the company was able to:

  • Accelerate integration development by 5X, to just weeks or days
  • Grow its skills with free training and the Boomiverse community and knowledgebase
  • Eliminate issues of developers taking specialized integration knowledge with them when leaving the company

Since mid-2018, The Wine Collective has implemented seven Boomi integrations and has more planned for future.

Results

Connecting NetSuite with Shopify and an Australia Post app has automated order management, warehousing, and shipping processes that were time-consuming and error-prone. With Boomi, The Wine Collective is running a faster, digital-first business and better meeting high customer expectations with:

  • Accelerated order fulfillment and delivery times
  • Dramatically fewer out-of-stock situations
  • Near real-time order status for customers
  • Reduced manual data work in warehousing and shipping
  • Automated uploads of inventory and product data from NetSuite to Shopify