Airline Scoot Enhances the Passenger Experience

Singapore Airlines’ low-cost arm Scoot selected the Dell Boomi Platform to help it better understand its customers, improve passenger experiences and accelerate time to market.

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With the various features the Boomi platform provides, we will be able to connect our entire organization to create a single source for our data.
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Jason Chin, Vice President of IT, Scoot

Business Goals

Airline Scoot operates out of 66 cities across the Asia Pacific, Europe and the United States. In order to offer low-cost travel, it relies on data generated from customer bookings and internal systems.

Scoot is adapting more quickly to changing market conditions, with an ultimate goal of improving its passengers’ experience. The airline plans to use the Boomi integration platform for uninterrupted data sharing across its growing business.

Integration Challenges

The existing integrations Scoot had in place limited communication between its systems and restricted access to data, inhibiting the potential of its sharing capabilities. These bespoke integrations were also code-heavy, consequently demanding substantial maintenance.

How Boomi Helped

Scoot recently consolidated TigerAir into its brand and expanded its operations. Despite the extra employees and customers, Scoot is able to accelerate its time to market, thanks to help from Scoot.

“By creating a centralized data repository using the Boomi integration platform, Scoot is able to establish a greater level of insight into its business and, in turn, make business decisions nimbly as the market changes to bolster its competitiveness,” says William Fu, Dell Boomi’s managing director in Asia.

Results

Scoot is using Boomi to replace outdated connectors that were not providing the level of automated data management the organization required.

And the company is achieving this goal without requiring any additions to its IT staff. As Boomi does not require the consistent upkeep of traditional integration technologies, it allows Scoot to do more with fewer resources.

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With the [Boomi] platform ... we will be able to better understand our business and customers, and deliver the products and services that passengers want — before, during and after their flights.
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Jason Chin, Vice President of IT, Scoot