Leading furniture and homewares retailer connects its data to drive ecommerce growth

Business Goals

Freedom is a leading furniture and homewares retailer that operates 58 stores and a fast-growing ecommerce business across Australia and New Zealand.

As part of a business turnaround plan, Freedom needed to establish a singular view of all data within the organization to drive operational transformation, support a product evolution, and enable personalized customer experiences across brick-and-mortar and ecommerce operations.

Integration Challenges

Freedom’s IT team relied on bespoke applications that were unsustainable and unreliable, with no ability to share or communicate data to make a meaningful impact on the business.

Core systems weren’t connected, requiring extensive manual work that slowed operations and limited the availability and accuracy of data. In addition, Freedom’s online store proved a clunky catalog, and orders placed online offered little visibility to consumers, who were regularly left waiting extended periods for their goods.

How Boomi Helped

Freedom selected Boomi’s integration platform as a service (iPaaS) to enable an omnichannel business model, where in-store and online experiences are equally seamless and customers can get the products they want, how, and when they want them, whether visiting a store or shopping online.

Freedom is using the low-code, cloud-native Boomi AtomSphere Platform to integrate dozens of business-critical systems that make up its best-of-breed technology environment, including SAP Commerce Cloud, Fluent order management (OMS), Shippit shipping management, and Triquestra’s Infinity point-of-sale (POS) systems.