Freedom

Leading furniture and homewares retailer connects its data to drive ecommerce growth

Business Goals

Freedom is a leading furniture and homewares retailer that operates 58 stores and a fast-growing ecommerce business across Australia and New Zealand.

As part of a business turnaround plan, Freedom needed to establish a singular view of all data within the organization to drive operational transformation, support a product evolution, and enable personalized customer experiences across brick-and-mortar and ecommerce operations.

Integration Challenges

Freedom’s IT team relied on bespoke applications that were unsustainable and unreliable, with no ability to share or communicate data to make a meaningful impact on the business.

Core systems weren’t connected, requiring extensive manual work that slowed operations and limited the availability and accuracy of data. In addition, Freedom’s online store proved a clunky catalog, and orders placed online offered little visibility to consumers, who were regularly left waiting extended periods for their goods.

How Boomi Helped

Freedom selected Boomi’s integration platform as a service (iPaaS) to enable an omnichannel business model, where in-store and online experiences are equally seamless and customers can get the products they want, how, and when they want them, whether visiting a store or shopping online.

Freedom is using the low-code, cloud-native Boomi AtomSphere Platform to integrate dozens of business-critical systems that make up its best-of-breed technology environment, including SAP Commerce Cloud, Fluent order management (OMS), Shippit shipping management, and Triquestra’s Infinity point-of-sale (POS) systems.

Results

With more than 170 integrations built and deployed, Boomi securely consolidates all of Freedom’s operational, customer, and transactional data in real time.

This accurate, up-to-date data informs Freedom’s business decisions pertaining to products, supply chain and sourcing, and customer interactions. It helps Freedom’s sourcing teams identify, secure, and onboard local supplier to stock its warehouse and stores. And, it is used to personalize every transaction, so customers are kept informed from the moment they make a purchase through to delivery.