Marketing and customer support are two sides of the same coin. Without one, the other will simply not be as effective. But together, they form a continuum of customer happiness that ultimately drives success for the business.
Two of the most popular applications for managing this cycle are Zendesk and HubSpot. Each application is a powerful tool on its own. But when used in isolation, you only get a fraction of the power.
Instead of using Zendesk and HubSpot in parallel, siloed workflows, companies can integrate them, allowing data to flow from one to the other and back. Read on to learn about the different ways to integrate them and explore the benefits of combining the data from these two applications –data from the rest of your tech stack.
What is Zendesk?
Zendesk is a cloud-based customer service, communications, and sales platform. It is a popular solution because it streamlines multiple aspects of customer communications into a single, easy-to-use system.
What is HubSpot?
HubSpot is a cloud-based inbound marketing, customer service, and sales platform. It is a popular solution for companies of all sizes because it combines several marketing automation tools and customer relationship management (CRM) features into a single platform.
How to Integrate Zendesk and HubSpot
When integrated, Zendesk and Hubspot provide a complete picture of each customer. There are a few simple methods for connecting these two applications.
Point-to-point connectors
One way to integrate Zendesk and HubSpot is to use a point-to-point connector. This method creates a two-way connection between these two applications, allowing them to share data and automate some processes.
Both Zendesk and HubSpot have purpose-built connectors for integrating one system with the other. However, these point-to-point connectors are rigid, offer limited functionality, and haven’t received favorable user feedback. On top of that, these connectors only allow data to flow between these two applications, which only gives you a part of the customer’s story and does not allow you to automate tasks in other related applications.
Zendesk and HubSpot Integration with Boomi
Another method for connecting Zendesk and HubSpot is using Boomi’s integration platform as a service (iPaaS) solution. The Boomi platform enables you to quickly and easily connect Zendesk and HubSpot – as well as every other customer-facing application in your tech stack.
The HubSpot connector and the Zendesk connector are implemented using a low-code, drag-and-drop interface. This makes it easy for non-technical users to create connections between these and other applications. It’s also a snap to create event-based automations that trigger actions in one application when something happens in another.
When Zendesk and HubSpot are connected through the Boomi platform, they share data with each other and data from relevant applications in your technology ecosystem.
Provide a Better Customer Experience with Integration
The exchange of data between business systems creates a single source of truth for all customer information. This is the key to a 360-degree view of each customer, which is crucial to providing superior experiences with your brand.
A prime example of the benefits derived from sharing data between applications is integrating Zendesk, HubSpot, and a customer relationship management (CRM) system like Salesforce, Microsoft Dynamics, or Zoho. Bringing all that data into a centralized location can help sales, marketing, and customer support teams provide a better customer experience.
- Sales teams will have access to data about each customer’s lifetime of interactions with the brand. This data can help sales professionals meet each customer where they are and help them feel seen and understood.
- Marketing teams can use data from Salesforce to better target their messages. They can also automate nurture campaigns tailored to each customer based on where in the sales process they stand.
- Customer support teams can provide better service by better understanding each customer’s history with the company.
When other data sources, such as e-commerce solutions, marketing automation platforms, social media management tools, and other customer-facing applications, are integrated into your technology ecosystem, the number of possibilities increases exponentially.
Boomi Enables Zendesk and HubSpot Integration
Getting the most out of Zendesk and HubSpot requires them to be integrated. But to go even further and provide the best customer experience possible, these two applications need to be linked with your entire application ecosystem.