Boomi is the acknowledged powerhouse for integrating and automating business processes. We pioneered the integration as a platform service (iPaaS) category and have consistently defined the market through continuous innovation.
This is why, when an IT team faces a difficult challenge connecting systems, like core applications to data warehouses such as Snowflake, Boomi is one of the first options that comes to mind as a solution. But even though the downstream impact of integrating critical systems is the smooth movement of essential data, Boomi traditionally wasn’t necessarily considered a “data management” company.
The reason for that is the structure of enterprise IT organizations. Integrating systems and managing data often fall under different teams. That’s why data leaders might not have realized that Boomi was an excellent solution for moving and managing every business’s most precious resource.
That perception has changed.
A prominent example is the recent ISG Buyers Guides™ for Data Integration and Master Data Management 2025, which rated Boomi as an Exemplary Vendor in these two critical categories. The independent reports gave Boomi multiple Leader rankings across product capability, customer experience, and ROI delivery.
Data Integration
Boomi was highlighted as one of the top market leaders, excelling in capability and demonstrating strong enterprise-wide integration support.
Master Data Management
Boomi was highlighted as one of the top market leaders, earning leadership positions in both product and customer experience, and received praise for its breadth across multi-domain data management and transparent ROI delivery.
ISG noted that Boomi helps enterprises move beyond batch ETL toward real-time, AI-enhanced integration and master data automation to accelerate business intelligence and personalization. We’re thrilled by that validation. We believe the ISG Buyers Guides are essential as a trusted resource because they’re rooted in a firm understanding of real-world business requirements. The design of these guides helps any enterprise make the right decisions to fit their needs.
Expanding Data Capabilities
Boomi recognizes the importance of trusted and timely data in fueling enterprise AI ambitions. That’s why we’ve doubled down on internal innovation and strategic acquisitions that improve data quality for enterprises.
The December 2024 purchase of Rivery was a milestone. The market-leading modern data integration platform provided Boomi with cutting-edge Change Data Capture (CDC) capabilities for real-time, efficient data movement. The May 2025 acquisition of enterprise-grade Managed File Transfer leader Thru, Inc., further expanded Boomi’s data movement functionality across APIs, applications, and large files.
Data integration and master data management are critical capabilities in a fast-moving world where AI changes everything. Combining them in a single platform is immensely powerful for businesses trying to simplify their complicated data stacks.
This complexity began to take hold with the growth of the modern data stack, which probably reached its peak around 2020. A tidal wave of more agile, easy-to-use data tools – unlike monolithic, legacy platforms of the past, like Informatica platforms – transformed technology landscapes. While that had the benefits of speed and flexibility, there was an unintended consequence. Data teams had more tools to maintain. They often didn’t play nicely together, either. Data engineers were left stitching together many applications to create smooth data pipelines.
Over the last five years, the reaction to that complexity has been the consolidation into more unified platforms. To help make this easier for IT leaders, Boomi provides a platform capable of orchestrating integration and automation, API management, data management, and agent management. Acquiring Rivery was part of expanding the Boomi Enterprise Platform’s capabilities to provide everything businesses need to deliver practical AI solutions.
Why Data Integrity Is Vital for AI Success
Here’s reality. You can have great application integration and innovative agent management built on top of that. But if you lack data context, an AI model won’t have the correct information to answer problems, and agents won’t be able to act on your behalf.
By now, everyone has had enough interactions with AI to understand the importance of data. We’ve all experienced hallucinations – AI’s tendencies to make up stuff in the absence of information. Without the context of accurate, time-sensitive data, AI models and agents will make mistakes. The damage to the business can be significant. A recent study commissioned by Boomi found that 13% of organizations have experienced AI-related business harm due to poor data.
This helps explain why Matt Aslett, Director of Research, Analytics and Data, at ISG, writes: “Through 2027, three-quarters of enterprises will accelerate data integrity initiatives using data quality and master data management tools to increase trust in data used to support BI and AI applications.”
The key takeaways section of the combined ISG Buyers Guides highlights the usefulness of data integration and master data management. Here are ISG’s strategic recommendations:
- Data Integration: “Enterprises should treat data integration platform selection as a strategic decision that balances foundational functions such as adaptability, capability, and manageability with expanded AI-driven features for real-time integration and automation.”
- Master Data Management: “Enterprises should treat master data management platform selection as a strategic decision that balances foundational functions such as adaptability, capability, and usability with expanded requirements for governance and AI-driven functionality.”
The evaluations of each category suggested, “Buyers should prioritize platforms that ensure interoperability, simplify administration, and deliver measurable ROI through transparent TCO frameworks.”
When businesses perform their due diligence on vendors, I believe they’ll see that Boomi meets their requirements for improving data quality and aligning their enterprise AI strategies.
Boomi recognized the need for superior data management as part of a unified platform early on. It’s why we’re no longer a secret among enterprise data teams today. We’re the leader that can deliver the unified, trusted data foundation your enterprise needs to win the AI race.
Ready to unify your data stack? Download the combined Data Integration and Master Data Management Buyers Guide for more insights from ISG.