Groupe Rocher
A beauty retailer focused on plant-based products speeds up digital transformation by reconciling technology investments to support sustainability objectives, streamline processes, and save costs.
Business goals
Groupe Rocher is a French, family-owned business operating in over 100 countries. It comprises nine companies with a portfolio of brands committed to sustainability and customer satisfaction. The company controls the lifecycle of its global brands: from manufacture to supply and distribution to over 50 million customers.
To support its global business, Groupe Rocher decided to modernize its business and technology landscape with a large transformation program that delivered seamless customer experiences by unifying diverse business operations.
Integration Challenges
Groupe Rocher had amassed a sprawling legacy technology estate that extended across its nine brands. The company wanted to integrate diverse applications and data sources used by its various businesses. A 700-strong IT team managed the group’s complex and costly infrastructure — deploying multiple integration platforms involving time-consuming custom coding.
Groupe Rocher wanted to accelerate migration to Google Cloud, and deliver seamless, omnichannel customer experiences. This sustainable infrastructure would align with the company’s mission to reduce its carbon footprint.
How Boomi Helped
Groupe Rocher evaluated Boomi along with various other integration platform as a service (iPaaS) vendors such as MuleSoft, SAP, and API management suppliers. The company selected Boomi, impressed with the ease of use of its low-code, cloud-native platform to integrate the systems that make up its brick-and-mortar and ecommerce operations.
The Boomi Enterprise Platform is part of Groupe Rocher’s Hybrid Integration Platform (HIP), which includes API management and Solace middleware.
Results
Groupe Rocher has been using Boomi for two years now, and has streamlined its integration process with a sustainable infrastructure, achieving agility to respond to changing business needs.
The group achieved a number of technology improvements and business benefits, including:
- Improved supply chain efficiency and faster time to market with 300 workflows developed in less than two years
- Seamless omnichannel operations for a superior customer experience across various touchpoints
- Increased scalability, enabling the company to expand its operations globally
