AvaTrade
A Boomi Data Integration-powered cloud migration enabled analytics and drove $100K+ annual savings for this global online trading company.
Business goals
AvaTrade, a global online trading leader with 400,000+ customers and 2M+ monthly trades, wanted to improve customer engagement insights and respond faster to analytics requests, which were slowed by manual processes, limited computing power, and high DBA costs. Its ultimate aim was to optimize customer engagement, improve sales, and enable real-time, data-driven decisions in a fast-moving FinTech market. To meet this goal, AvaTrade would need to modernize its legacy, on-premises data infrastructure without disrupting business operations or reporting.
Integration Challenges
AvaTrade’s legacy on-premises SQL Server, SSIS, and Tableau Server stack created scaling limits, high costs, and slow analytics. Core challenges included:
- $100K+ annual DBA and DevOps maintenance costs
- Manual processes delaying analytics by up to a week
- Inability to scale compute without expensive hardware upgrades
- Limited agility for large, complex, multi-source data
- No unified way to ingest, transform, and visualize data
- Risk of errors and delayed insights impacting engagement and growth
How Boomi Helped
AvaTrade partnered with Vision.bi to migrate to a modern cloud stack using Boomi Data Integration for ingestion and transformations, Snowflake for warehousing, and Tableau Cloud for analytics. Boomi powered end-to-end pipelines, automated Tableau refreshes, and helped manage Snowflake spend. The effort involved cross-company teams, integrating data from SQL Server, Zendesk, SurveyMonkey, Outbrain, and marketing platforms — creating a unified, scalable, cloud-native data environment.
Results
Boomi Data Integration streamlined migration, integration, and orchestration, reducing costs and accelerating analytics. Key benefits included:
- $100K annual savings from eliminating on-premises maintenance
- Up to 80% faster analytics delivery
- Automated pipelines and Tableau Cloud refreshes for real-time insights
- Dynamic compute scaling without hardware investments
With Boomi, AvaTrade delivers insights faster, simplifies operations, and frees its data team to focus on high-value analytics work.
