AI21 Labs

AI provider streamlines 15+ data sources, saving 0.5 FTE data engineers while fueling faster, data-driven decisions across marketing, sales, product, and finance teams.

Business goals

AI21 Labs, a leading generative AI and LLM provider, needed scalable, unified data integration to support rapid user growth and expanding product lines. The company aimed to improve cross-platform analytics, reduce costly manual data engineering, and enable data-driven decisions across marketing, sales, product, finance, and operations. Its goal was to implement a platform that could seamlessly connect diverse data sources, deliver timely insights, and keep pace with organizational expansion.

Integration Challenges

AI21 faced fragmented, ad hoc pipelines that slowed insight delivery. Key challenges included:

  • Manual, developer-heavy ETL processes
  • Limited scalability for new data sources
  • Data silos blocking cross-team analysis

High maintenance overhead for connectors and custom integrations
These issues created decision-making delays, increased costs, and made it difficult to quickly respond to evolving market demands.

How Boomi Helped

AI21 implemented Boomi Data Integration to automate pipelines from 15+ sources into Google BigQuery. Boomi’s no-code/low-code approach cut connector setup to 1.5 days per source and enabled scalable, maintainable data flows for data engineering, BI, and business teams. Its pay-as-you-go model aligned with AI21’s growth, helping the company keep a lean data team while delivering always-current, reliable data for analytics, performance optimization, and strategic planning across all functions.

Results

With Boomi, AI21:

  • Cut new data source integration from weeks to 1.5 days
  • Saved 0.5 FTE in engineering effort
  • Scaled ingestion from 15+ sources with a lean team
  • Enabled timely cross-channel marketing KPI analysis
  • Supported customer success with chat analytics
  • Equipped executives with real-time product and financial insights

Boomi delivered a scalable, cost-efficient data foundation that minimized manual work and supported rapid business growth.

Industry & Market:

Technology (Generative AI and Large Language Models)

Headquarters:

Tel Aviv, Israel

Employees:

250+

Key Integrations:

Google BigQuery,Marketing Ad platforms, payment systems, internal product data, Sales CRM

Case Study

AI21 Accelerates Growth With Scalable Data Integration Powered by Boomi Data Integration

Without Boomi, creating and maintaining all these different connectors would require an extensive setup. With Boomi Data Integration, accessing crucial data is made seamless. Thus, we can fully concentrate on the value that the data brings and avoid bottlenecks in data delivery.
Irit Gurevich, Data Engineering and BI Team Lead, AI21 Labs