Join us at Boomi World 2025 May 12 - 15 in Dallas

What Is AI/ML? Are You Using It Correctly?

by Boomi
Published Nov 25, 2024

Enterprise IT leaders and development teams are under pressure to turn artificial intelligence (AI) and machine learning (ML) innovations into value generators for their businesses. These technologies are transforming every industry, enabling businesses to harness data-driven insights and automate complex processes with unprecedented accuracy.  The AI technology market, valued at approximately $200 billion in 2024, is projected to grow to over $1.8 trillion by 2030. The ML sub-sector is also expected to grow rapidly, potentially reaching $225.9 billion the same year.

There is now an acute need for leaders to get to grips with the fundamentals of AI/ML and industry best practices. Read on to learn how to overcome the challenges of implementing AI/ML models in your business ecosystem.

What Is AI/ML?

Artificial intelligence (AI) focuses on creating systems that mimic human cognitive functions, while machine learning (ML) is a subset of AI that enables algorithms to learn and improve from experience without explicit programming. ML achieves this by processing and analyzing large amounts of data to identify patterns and make decisions with minimal human intervention. AI and ML are related but distinct fields in computer science.

Some well-known implementations of AI/ML include ChatGPT, Google’s ML-powered targeted advertising, and customer service chatbots.

Why Is AI/ML Important for Businesses?

AI and ML technologies are enabling unprecedented levels of automation and advanced data analysis capabilities. These innovations offer a range of crucial benefits, including:

  • Improved customer satisfaction: Deliver the personalized experiences and faster problem resolution that today’s customers expect.
  • Drive innovation: AI/ML solutions open new avenues for product development and service delivery, allowing you to expand your product offerings.
  • Enhanced operational efficiency: Deliver services faster and more efficiently with streamlined processes and automate routine tasks like customer support.
  • Improved decision-making: Make better decisions with data-driven insights and gain a holistic view of your business processes.
  • Increased revenue: Expand your revenue generation with the ability to identify new market opportunities and optimize pricing strategies.
  • Reduced costs: AI/ML technology can identify inefficiencies and suggest cost-saving measures.
  • Differentiated services: Turn the tables on your competitors by using AI to offer unique features and capabilities.

How Are Businesses Using AI/ML Incorrectly?

Unfortunately, many companies are dropping the ball on their AI/ML implementations and jeopardizing ROI. They frequently fail to pay attention to things like data quality, implementation time frames, training needs, and ethics oversight.

Let’s take a look at the most common mistakes businesses make when introducing AI/ML:

  • Expecting instant results: Organizations frequently underestimate the time, resource investment, and testing needed for successful AI/ML integration. This attitude can lead to corner-cutting that reduces the long-term ROI or even damages a brand. Many businesses approach AI/ML projects with unrealistic expectations of quick wins and immediate transformations. However, implementing AI/ML solutions is often a complex, iterative process that requires patience and persistence.
  • Overlooking the importance of data quality: AI’s effectiveness heavily relies on the quality of the training data, as seen with Walmart’s autonomous floor cleaners, which struggled due to incomplete image data labeling. The cleaners frequently collided with obstacles and proved inefficient because the algorithm wasn’t trained to recognize all objects they might encounter in stores. Walmart improved performance by manually labeling more images and retraining the algorithm, highlighting the importance of complete data and clear instructions for data labelers.
  • Insufficient employee training: Insufficient training in AI/ML can result in underutilization, misinterpretation of outputs, resistance to adoption, missed improvement opportunities, and ethical concerns. Resistance to change among staff is a common phenomenon and can significantly reduce your ability to turn AI/ML into value. Companies must offer ongoing training to prepare their workforce for AI/ML adoption and keep pace with this rapidly developing technology.
  • Over-reliance on automation: Forgetting the importance of human oversight and intervention in AI/ML model operations. Microsoft’s chatbot TAY, designed to learn from interactions, began making offensive comments after being released without supervision. It quickly adopted inappropriate language from users, leading to its shutdown within 24 hours. The incident highlighted the importance of oversight in AI development.
  • Ignoring ethical considerations: It’s important not to overlook potential biases and privacy and security concerns in AI/ML implementations. Amazon was reminded of this when its new AI recruiting tool was found to discriminate against women.

8 Best Practices for Effective AI/ML Implementation

In light of these common errors, it’s clear that effective AI/ML implementation requires a careful, phased approach and a holistic implementation strategy combining technology, strategy, and organizational culture.

Here are the 8 best practices for effective AI/ML model implementation:

1. Define Clear Objectives

Entering the world of AI/ML can be overwhelming, with hundreds of brands offering the “ultimate” solution. But as with any business strategy, you need to start with clear objectives. Cut through the noise by aligning your initiatives with specific business goals and KPIs. Establish measurable success criteria for each AI/ML project and use these to evaluate AI/ML solutions.

2. Ensure Data Readiness

Next, organizations should consider if their data quality is robust enough to produce useful results. Ultimately, AI/ML solutions are only as good as the data used to train them. Look at how Integration Platforms as a Service (iPaaS) can help you to dismantle data silos and provide a unified view, allowing AI tools to produce more thorough and easily accessible insights. Be sure to develop vigorous data collection and cleaning processes.

3. Build Cross-functional Teams

Getting the most out of AI/ML requires cross-functional groups. Build teams with diverse expertise (e.g., data science, domain knowledge, IT) and encourage collaboration between technical and business units. Breaking down data silos and encouraging open communication ensures that your AI/ML development teams have everything they need to build successful implementations.

4. Invest in Employee Education

Design AI/ML training programs that cater to the specific needs of different roles within your organization. Offer hands-on experience with AI/ML tools to help employees gain practical skills. Overcome resistance to change through initiatives that explain how AI/ML reduces manual work and creates more opportunities to create value. It’s not about eliminating jobs.

5. Start with Pilot Projects

Choose low-risk, high-impact areas to test your initial AI/ML implementations. Develop a structured plan for scaling up successful pilot projects across the organization.

6. Prioritize Ethics and Transparency

Organizations implementing AI/ML solutions must keep ethics front and center to avoid reputational damage and regulatory consequences. Create an AI ethics policy that reflects compliance best practices and your company’s core values. Ensure transparency by establishing ways to explain AI decisions to all stakeholders.

7. Establish a Feedback Loop

Implement continuous monitoring of AI/ML systems to track performance. Use real-world feedback to make iterative improvements to your AI/ML models.

8. Encourage a Data-driven Culture

Finally, it’s also important to foster a culture where decisions are guided by data across all levels of your business. Recognize and reward innovations driven by data-based insights.

These 8 best practices will help you reach your AI/ML goals. Take the next step and optimize your architecture for AI innovation with this free global survey and report.

Boomi’s AI Agents: Autonomous Integration and Automation

Boomi has long been a trailblazer in the world of AI/ML implementation. Now, our new AI agents enable businesses to generate tangible value from AI by improving productivity without compromising security or incurring technical debt.

Meet Boomi’s new AI Agent team:

1. Boomi GPT

Boomi GPT is your conversational AI facilitator. With BoomiGPT, developers can use natural language to orchestrate complex, multi-agent integrations and automate tasks with ease.

2. Boomi DesignGen

Boomi DesignGen is the developer’s autopilot for integration architecture. Use Boomi to autonomously design integration processes with automated data mapping based on 300M+ common patterns. Plus, it supports reusing existing connections to save time and money.

3. Boomi Pathfinder

Integration projects can be extremely complex and confusing. Never lose your way with guidance from Boomi Pathfinder. Pathfinder provides patented suggestions on the next best steps to optimize integrations.

4. Boomi Scribe

Documentation is essential, but few developers enjoy the slow, repetitive task of writing it up. Boomi Scribe is your personal documentation wizard, capable of autonomously writing documentation for new or existing integration processes and improving productivity with lightning-fast speeds.

5. Boomi DataDetective

Keep PII and sensitive data secure with your new compliance guardian, Boomi DataDetective. DataDetective is an AI bot that automatically classifies PII and tracks data movement across regions so that you can achieve proactive compliance on even the most sophisticated integration projects.

6. Boomi Answers

Boomi Answers is the place to go whenever you’ve got a question about the Boomi platform. This AI agent provides instant support and is grounded (meaning zero hallucinations) so that you can get the information you need. Leveraging insights from 250K+ community members and documentation with the power of Boomi Answers.

Because our passion is your success, these new AI agents are included in the Boomi Enterprise Platform at no additional charge.

Why Boomi Is the Ideal Solution for AI/ML Integration

AI is being hailed as the future of pretty much everything. However, organizations are finding out that implementation is rarely as fast or easy as the hype promises. Creating real value and getting a positive ROI from AI investments requires a strategic, cautious approach, or you could find yourself paying the piper as a result of bad data or accidental ethical violations.

The best way to avoid the pitfalls of AI implementation while still harnessing the tremendous potential of this technology is to work with a reliable partner like Boomi who can provide effective integration solutions.

In addition to Boomi’s AI agents, our iPaaS solution offers a number of capabilities designed to accelerate AI-based value generation:

Ready to learn more? Here’s how to use AI to generate real business value.

On this page

On this page

Stay in touch with Boomi

Get the latest insights, news, and product updates directly to your inbox.

Subscribe now