World Oil Corp.
Environmental sustainability has been long been a priority for World Oil Corp. and its affiliates (“World”), an 80-year-old business that recycles, transports, and refines petroleum products throughout the western U.S.
Sustainability is also a focus in World’s IT environment, which has been digitally transformed to improve customer service, ensure regulatory compliance, and generate business insights with analytics. Utilizing the Boomi Enterprise Platform and top Boomi partner OSI Digital, World is realizing its goals of becoming a more agile, data-driven organization.
Business goals
Upgrading from legacy systems to cloud applications such as NetSuite for ERP and HubSpot for CRM provided a foundation to improve efficiency and scale. Yet many processes required manual data entry and paper documentation, while standalone systems posed obstacles to World’s objectives of process automation.
Partnering with Boomi and OSI Digital, World implemented intelligent integration and automation to innovate in areas such as its collection and recycling of used oil from automotive and industrial generators, and automating its regulatory reporting requirements.
Integration Challenges
Upgrading from legacy systems to cloud applications such as NetSuite for ERP and HubSpot for CRM provided a foundation to improve efficiency and scale. Yet many processes required manual data entry and paper documentation, while standalone systems posed obstacles to World’s objectives of process automation.
Partnering with Boomi and OSI Digital, World implemented intelligent integration and automation to innovate in areas such as its collection and recycling of used oil from automotive and industrial generators, and automating its regulatory reporting requirements.
How Boomi Helped
OSI Digital used Boomi Flow to create a self-service portal through which large customers can track World’s collection and disposal, and access documentation needed to prove regulatory compliance. World also automated tank storage measurements and delivery volumes, laying a foundation to automate billing.
Similar product delivery automation to World’s transportation partners is expected to deliver ROI in just five months. In another use, Boomi feeds data into analytic systems to give World real-time business metrics involving customers, inventory, personnel, and financials.
Results
With Boomi and OSI Digital, World has end-to-end automation that delivers speed, flexibility, and analytic insights not possible in its previous legacy environment. World has created a single source of data integrity with consistent data across ERP and regulatory systems, and can scale to new business needs. As examples, World has:
- Automated manual billing, analytics, operations, and regulatory reporting
- Gained real-time insights instead of only retroactive views
- Improved customer service with data transparency and compliance support
- Accelerated integration development
