By Kim Kaluba
Boomi is changing the name of Master Data Hub (MDH) to Boomi DataHub. This name change aligns with Boomi’s expansion in the data management space and allows us to extend our focus on important initiatives that our customers are undertaking.
Rest assured, this change does not disrupt our commitment to providing you with the best service, nor does it change how our customers use their current MDH environment. Our customers will only notice a name change from Master Data Hub to DataHub in the software banner. All other terms, conditions, repositories, usage, features, capabilities, and administrative functions will remain the same!
What Is DataHub?
To set the foundation, DataHub is a cloud-based data storage and master data solution that provides a trusted data foundation for operational, analytical, and AI workloads. Our customers have seen the explosive growth of applications, resulting in an increasing volume of data that must be shared and synchronized across systems and the organization. As these applications expand, the amount of data grows correspondingly, introducing complexities and creating quality challenges, resulting in data trust issues. The rise of the AI economy further exacerbates these issues, as trusted data is essential for trusted AI. By leveraging DataHub, our customers can take control of their data while providing a simple, secure, scalable, and easy-to-use foundation for trusted data to support trusted business and AI outcomes.
What’s New in DataHub?
In addition to all the great features that MDH offers today, DataHub includes two new capabilities in your current MDH license: data masking, which is generally available, and profiling statistics, which is in early access. Let’s explore each of these new features.
1. Data Masking
Data masking is a security technique that protects sensitive information by replacing real data with fictitious data. It helps prevent unauthorized access to sensitive data while maintaining its usability for legitimate purposes. Data masking is crucial in ensuring data privacy and compliance with data protection regulations such as GDPR and HIPAA. By securing sensitive data via masking, Boomi DataHub ensures that data residing inside DataHub is managed responsibly and ethically across the environment.
2. Profiling Statistics
You can now analyze and profile golden records per data field by utilizing vital statistics to gain insights into data changes or updates in DataHub. Profiling allows our customers to quickly understand data quality issues, identify uniqueness and completeness, execute data quality remediation processes, improve data modeling rules with metadata insights, and support and inform data governance processes.
Why DataHub?
DataHub supports three key areas essential to businesses today: securing sensitive data, reducing data fragmentation, and getting data ready for AI (data readiness).
1. Securing Sensitive Data
Securing sensitive data involves preserving data privacy at rest by encrypting it and tailoring access to manage sensitive data viewership while exceeding regulatory data privacy requirements. Using DataHub’s authentication methods to verify user identities based on defined user permissions, DataHub ensures the appropriate data access/visibility levels and encrypts this data to support data privacy and regulatory requirements.
2. Reducing Data Fragmentation
Utilizing timely and consistent data is imperative for effective decision-making and AI processes. DataHub reduces data fragmentation and guarantees that every system across your data landscape has perfectly harmonized data. Aligned data ensures that the best information drives concise and accurate decisions, reduces reporting misalignment, and promotes trusted data-driven decisions.
3. Getting Data Ready For AI
Data readiness for AI refers to the state of data preparedness to be effectively utilized in artificial intelligence (AI) applications. It encompasses various aspects of data quality, accessibility, relevance, and reliability that are crucial for AI algorithms to produce accurate and meaningful insights. Data readiness for AI is essential for unlocking the full potential of AI technologies and ensuring that they deliver accurate, reliable, and actionable insights to support decision-making and innovation across various domains and industries. Boomi DataHub provides high-quality, trusted, governed data to achieve data readiness requirements needed to support and accelerate AI excellence!
In summary, DataHub creates a foundation for trusted data. We help our customers build high-quality, enterprise-ready data for any business decision while protecting sensitive data to meet regulatory requirements and limit data exposure. DataHub provides consistent, accurate, and unique records with its bidirectional synchronization across mission-critical systems to mitigate data misalignment and provide seamless connectivity and data activation that strengthens automation with AI-driven metadata insights.
Learn more about Boomi DataHub and how it can help your business.