yellowHEAD
AI-driven global marketing agency automates 30+ data source integrations, streamlining campaign analytics to deliver faster insights and drive optimized ROI for clients.
Business goals
As a global AI-powered marketing agency managing millions in monthly ad spend and 12M+ annual app installs, yellowHEAD needed to replace manual, fragmented reporting with automated, real-time performance visibility.
To scale operations while maintaining granular, real-time insights, yellowHEAD decided to unify campaign and KPI data from 30+ marketing and analytics sources into a single trusted platform, enabling scalable operations and faster, more precise optimization across all client campaigns.
Integration Challenges
Prior to Boomi Data Integration, yellowHEAD manually extracted and collated data, which was inefficient, error-prone, and challenging to scale, especially with 10+ data sources and KPIs per client. This cumbersome process didn’t support real-time optimization, and encountered difficulties handling complex, non-uniform data formats, including zipped files sent via email.
These operational challenges limited yellowHEAD’s ability to provide timely, critical performance marketing insights.
How Boomi Helped
Boomi Data Integration streamlined yellowHEAD’s ETL, consolidating over 30 data sources into a single Tableau dashboard. Key advantages include:
- Accelerated analytics through real-time data synchronization
- Flexible transformation using SQL-based ELT for business logic
- Comprehensive connectivity supporting Google Ads, Facebook, Bing, AppsFlyer, and Adjust, and improved data consistency
Data teams can now focus on advanced modeling, freeing account managers from monitoring multiple dashboards.
Results
Boomi Data Integration revolutionized yellowHEAD’s campaign insights by incorporating business logic, providing clients with consistent, real-time data tracking and analysis. With a simplified data infrastructure, the integration allows yellowHEAD to:
- Boost Strategic Focus: Account managers save significant time and manual effort, focusing more on strategy.
- Enhance Data Clarity: Deliver a unified dashboard view across all campaign platforms.
- Improve ROI Confidence: Increase certainty in ROI analysis and performance tracking.
- Scale Operations: Easily expand to accommodate new clients and campaigns.
