Webedia
Global digital media leader uses Boomi to centralize data, automate reporting, and accelerate insights organization-wide.
Business goals
Webedia, a French global media and technology leader operating in 20+ countries, runs major publishing and influencer networks reaching 100M+ monthly and billions of views. As a data-driven business, it aimed to unify diverse digital data into a single source of truth.
This would enable executives, marketing, and editorial teams to quickly access trusted insights, make informed decisions, and optimize marketing and monetization strategies to drive faster, smarter growth.
Integration Challenges
Webedia’s central data team, tasked with establishing a single source of truth, struggled to integrate dozens of sources, including Google Analytics, Facebook, and Salesforce. Building and maintaining custom connectors consumed costly developer time, while mostly on‑prem ETL lacked true SaaS flexibility.
Pricing tied to users, connectors, or data volume made costs unpredictable. Maintaining numerous connectors across multiple properties was complex and error‑prone. Together, these issues slowed data access, inflated costs, and undermined business agility.
How Boomi Helped
Boomi Data Integration became Webedia’s data backbone, a fully managed SaaS ELT with pre-built API connectors, eliminating the need for developer maintenance. Single connectors, such as Google Analytics, spanned 50+ sites, and flexible, unlimited pipelines were available without hidden costs or user limits.
Seamless compatibility with DBT and Google Cloud fits the evolving architecture. With resilient, centralized pipelines, data scientists, analysts, and engineers shifted from fixing connectors to delivering business insights.
Results
Boomi centralized Webedia’s data management, enabling faster access to reliable insights. Daily automated reporting replaced weekly/monthly cycles, boosting agility and decision speed.
By eliminating manual connector maintenance, Webedia also reduced operational overhead and saved on developer costs. A trusted, organization-wide single source of truth improved access and alignment, while consistent, up-to-date data increased responsiveness and fueled growth strategies.
Beyond the core data team, Boomi now supports partner-company data engineers and additional IT stakeholders, broadening impact across the ecosystem.
