Entravision
Global media house automates 150+ reporting pipelines, replacing manual ETL and costly third-party consultants.
Business goals
Entravision, an integrated media company focused on Latino audiences across the U.S., Mexico, and Latin America, sought to modernize its data infrastructure to achieve accurate, fast, and scalable operational reporting following migration to cloud software.
Aiming to consolidate disparate datasets, enhance BI visibility, and eliminate manual reporting, the company required a scalable integration solution to provide its BI team with greater control, speed, and agility.
Integration Challenges
Entravision’s cloud migration severed on‑prem SQL access to ERP and CRM data, creating silos and blocking unified reporting. The BI team had to manually extract, clean, and join data, often relying on external consultants for basic reports.
Excel-based processes introduced inefficiency and risk, while transformation workflows were slow and prone to errors. The company needed an automated, centralized integration layer to unify sources and deliver accurate, timely dashboards to stakeholders.
How Boomi Helped
Boomi Data Integration anchored Entravision’s modern BI stack, integrating with Snowflake and Tableau to power reporting. With Boomi, the team automated 150+ workflows, pushed SQL transformations into the warehouse, and consolidated 100+ tables into unified destinations.
Boomi eliminated the reliance on external consultants, enabling the BI team to deliver insights faster to business users. Beneficiaries included BI developers, analysts, and business leaders across finance, operations, and sales.
Results
Within 3 months, Boomi enabled Entravision to fully automate over 150 data pipelines, eliminating manual ETL and consultant dependencies. This provided the BI team independent control, faster insights, and transformed the company’s reporting capabilities into a competitive advantage through efficient, self-service analytics.
