Key Takeaways
- Boomi’s partner network helps drive its biggest deals, but partners often needed more marketing capacity to run on-message demand gen campaigns independently
- Campaign Creator puts professional, co-branded demand gen campaigns within the reach of every partner
- Early adoption numbers tell the story: 55 partners are actively using the tool
We consider the Gartner® Marketing and Communications Awards to be a prestigious global recognition program that celebrates excellence in marketing and communications. Boomi is a finalist in the Innovation in Tech, Data and Measurement Excellence category, with a submission titled: AI, Automation, and Analytics: Scaling Partner Impact With Boomi Campaign Creator. Winners will be announced in September.
Campaign Creator, powered by Structured, is a channel marketing automation platform designed to make Boomi’s partners’ marketing efforts easier and more effective by democratizing co-branded asset creation. The Boomi marketing team loads pre-approved templates and brand elements, and each partner can customize materials for jointly branded campaigns and programs without needing to go through multiple rounds of design and approvals. Here’s an overview of the platform, and why we feel it is valuable enough to warrant this recognition.
Boomi Partner Campaign Creator homepage
The Importance of Partners
A healthy partner ecosystem is vital to consistent revenue generation, profitability, and happy customers. Boomi CEO Steve Lucas often emphasizes that a strong partner team consistently helps close the largest deals.
Boomi’s smaller regional partners often run lean. Co-branding Boomi content or running on-message demand gen campaigns can be a heavy lift without significant marketing resources in place. The Campaign Creator was a direct investment in strengthening the Boomi GTM motion through a high-impact channel.
Boomi Partner Campaign Creator
Launched in September 2025, Campaign Creator simplifies co-branded asset creation, accelerating partner time-to-market from weeks to days. The platform empowers partners to promote their own brand while maintaining brand consistency with Boomi, execute professional campaigns faster, and gain measurable insights to drive their own pipeline and bookings. Campaign Creator is accessed through the Boomi Partner Resource Center (PRC), so there’s no registration barrier.
“The Boomi Campaign Creator has become a real accelerator for our go-to-market work. Instead of building marketing assets from the ground up, we put together on-brand, Boomi-aligned material in a fraction of the time. That frees us to spend less effort on production and more on the conversations that actually move deals. For a partner who wants to stay close to the market, that kind of leverage makes a tangible difference.” — Marketing Communications, DICOS
What Does Campaign Creator Do?
Campaign Creator helps partners design an effective demand-generation campaign by:
- Reducing time to market for new campaigns
- Simplifying the task of choosing and activating on-message campaign assets
- Increasing the scale and effectiveness of campaigns without adding cost
Boomi Partner Campaign Creator campaign creation screen
Content Available Through Campaign Creator
Partners have access to ebooks, white papers, guides, and solution briefs across several campaign categories, such as:
- AI Agents for Business Transformation
- Connecting Your Digital Ecosystem/Modern Integration
- Empowering Your Digital APIs
- Activate Your Data/Data Management
Each campaign package includes email templates, landing pages, social posts, and downloadable assets, which partners can filter by target audience, journey stage, and product pillar.
“With Campaign Creator, even smaller partners can execute professional marketing programs that were previously cost-prohibitive.” — Michelle Anthony, VP Marketing, Boomi
Boomi Partner Campaign Creator onboarding screen
Adoption and Impact
Early adoption has proven the value of Campaign Creator. Shortly after launch, there were 55 active partners and 85 total users. Fourteen campaigns were live as of Q2-Q3 FY27. Partner activity spans the Americas, EMEA, and APAC regions. Partners using the platform include Accelerated Information Systems, Bits In Glass, EasyStepIn, DICOS, Global Engineering Technologies, Telcowin, Nexus Technologies, akto, and Extend IT Resource Co.
The bottom line: Campaign Creator enables partners to slash time-to-market and move with confidence.
Take a look at what Campaign Creator offers:
Learn more about Gartner for Communications: https://gtnr.it/4njV0pp
Gartner Marketing & Communications Awards, 2026
GARTNER is a trademark of Gartner, Inc. and/or its affiliates.
Gartner does not endorse any company, vendor, product, or service depicted in its publications, and does not advise users to select only those vendors or companies with the highest ratings or other designation. Gartner publications consists of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.