TRENDS Promotional Products
Australasia’s top merchandise manufacturer integrated 50+ systems, achieving near-real-time data and faster decision-making, building a scalable, AI-ready foundation for manufacturing and forecasting.
Business goals
TRENDS Promotional Products is Australasia’s largest promotional merchandise supplier, growing revenue from NZ$10M to NZ$130M. Fragmented systems hindered the company’s visibility, reporting, and operational agility.
TRENDS aimed to unify 50+ systems, enabling real-time data, faster decisions, and an AI-ready manufacturing backbone to power scalable, data-driven operations, and enhanced customer responsiveness.
Integration Challenges
Rapid growth left TRENDS with a fragmented integration landscape that relied on bespoke, manual workarounds across numerous systems. A complexity that made updates time-consuming, strained IT resources, hindered agility, visibility, and reporting.
Lacking a central integration layer, TRENDS struggled to unify data, constraining performance monitoring and responsiveness. The company sought a scalable, governed integration foundation to support AI-driven forecasting and automated manufacturing insights.
How Boomi Helped
Partnering with Boomi Partner Adaptiv, TRENDS implemented the Boomi Enterprise Platform, unifying 50+ custom applications and Microsoft Azure services into a central integration layer. By replacing bespoke, manual workarounds with reusable, event-aware pipelines, Boomi enables trusted, near-real-time data flows from the shop floor to analytics environments.
This governed integration fabric provides centralized monitoring and reliable error handling, creating a resilient, scalable backbone that accelerates decision-making and supports future AI-driven manufacturing without constant redevelopment.
Results
TRENDS achieved a unified, near-real-time data backbone across 50+ systems using Boomi, drastically reducing operational risk. On the production floor, live streaming of job details, temperature, and pressure enables supervisors to monitor performance and quality in real time.
This reusable, governed foundation accelerates time-to-value for new initiatives, including PIM integration and product data standards. Ultimately, this scalable architecture positions TRENDS for future AI-driven forecasting and intelligent scheduling across its manufacturing operations.
