EMEA Partner Summit 2025
Unlimited
Boomi is pleased to invite all of our Partners to our annual EMEA Partner Summit on Tuesday, 7th October ahead of joining us for Boomi World Tour London on Wednesday 8th October.
This year we are combining the EMEA Partner Summit with Boomi World Tour London, giving our partners the opportunity to attend both events. The first day will feature a day of content designed specifically for our partners.
Why attend?
Learn.
Participate in Partner Enablement sessions that will help you take advantage of the full Boomi Enterprise Platform to continue to grow your business.
Discover.
What’s new in the Partner Program and hear how we are working to make it even easier to do business with Boomi.
Share your feedback.
Engage in Listening Sessions with Boomi Channel leaders and share your feedback on how we can build towards even greater successes.
Celebrate.
Network with Boomi executive leaders and your industry peers at our Partner Reception, where we will also celebrate our Partner Award winners.
Speakers Spotlight
Hear from industry luminaries and thought leaders on the forefront of integration, automation, artificial intelligence, and connectivity.














Agenda
8:00 AM – 9:00 PM
Registration Open
9:00 AM – 6:00 PM
Pre-Conference Training (customers only)
9:00 AM – 1:00 PM
Partner Enablement Sessions
Business Enablement Track
9:00 AM – 9:10 AM
Welcome & Opening Remarks – Mads Rasmussen
Kick off the event with a warm welcome from our Sr. Director of Channels & Alliances, Mads Rasmussen. In this opening session, we will set the stage for what’s ahead – sharing our vision, partner priorities, and how we are investing in your success.
9:15 AM – 9:45 AM
How to Sell with Boomi – Mads Rasmussen & Adrian Trickett
Join us for this informative session where we will share best practices for selling with Boomi – including the “why” and the “how”.
9:50 AM – 10:50 AM
Introducing the Boomi Full Platform: Driving Customer Value and Sales Success – Teemu Hyle & Marchelle Varamini
Join us to explore the full power of the Boomi platform and how it can help you unlock new opportunities with your customers.
10:50 AM – 11:10 AM
Break
11:10 AM – 11:55 AM
Real World AI: Boomi Customer Zero – Michael Bachman
Get an inside look at how Boomi is leveraging AI within our organization – making us “Customer Zero”.
12:00 PM – 12:45 PM
Boomi’s Competitive Landscape and Positioning to Win – Dave Fahey
This session will equip you with the insights you need to confidently position Boomi against key competitors.
Technical Enablement Track
9:00 AM – 12:45 PM
Hands-On Lab: Boomi Agentstudio
Participate in an exclusive workshop designed for Boomi partners at this year’s EMEA Partner Summit. This interactive session offers a unique opportunity to explore the capabilities of Boomi Agentstudio, where you’ll gain hands-on experience building AI-powered agents to address practical business challenges.
Collaborate, innovate, and compete in a dynamic environment – earning digital badges, rewards, and peer recognition along the way. Whether you’re looking to deepen your expertise or showcase your innovation, this is your moment to lead the future of intelligent integration.
1:00 PM – 2:00 PM
Partner Welcome Lunch
2:00 PM – 6:00 PM
Partner Summit
2:00 PM – 2:10 PM
Welcome with Mark Jeffries, Host and Event MC
2:10 PM – 2:40 PM
From Complexity to Opportunity: Partnering with Boomi for the AI Era
Dan McAllister, Senior Vice President of Global Alliances and Channels, Boomi
In this session, you will discover how our latest innovations in data management, API management, and AI Agents create new opportunities for partners to differentiate and grow. This keynote will explore how the industry is shifting, how Boomi helps simplify complexity and accelerate AI-readiness, and how—through strong partnerships—we can drive customer success, harness the power of AI, and unlock new growth opportunities together.
2:40 PM – 3:20 PM
Driving Partner Success with the Boomi Platform
Ed Macosky, Chief Product & Technology Officer, Boomi
Join Thomas Benjamin for an exclusive session designed to help partners unlock new opportunities with the Boomi Platform. Explore the latest innovations in Integration & Automation, Data Management, API Management, and AI Agent capabilities, and see how these advancements empower you to differentiate your offerings, grow your pipeline, and deliver greater value to your customers. Whether you’re new to Boomi or an experienced partner, gain insights into the roadmap that’s shaping the connected business landscape and driving partner-led success.
3:20 PM – 3:30 PM
Spotlight on AWS with Alison Kay, Vice President, Managing Director UKI, AWS
3:30 PM – 4:00 PM
AI Showcase – Chris Hallenbeck – General Manager of AI and Platform, Boomi
4:00 PM – 4:30 PM
Break
4:30 PM – 4:40 PM
Spotlight on ServiceNow with Stuart Clark, EMEA AVP Creator & Platform, GTM Data & Analytics, ServiceNow
4:40 PM – 5:05 PM
GTM Panel Discussion – Transition your enterprise infrastructure
Ganka Bobeva-Rosevear, Adrian Trickett, Danine van Pelt, Dora Zaidan, Ann Maya, Boomi
Discover how to maximize growth and impact through strategic alignment with Boomi’s Go-to-Market initiatives. In this dynamic panel session, Boomi leaders will share insights into current GTM priorities, co-selling opportunities, and best practices for joint success. Learn how to accelerate pipeline development, enhance customer value, and drive mutual wins in the marketplace. This is a must-attend session for partners looking to strengthen collaboration and unlock new revenue opportunities with Boomi.
5:05 PM – 5:25 PM
Program & Marketing Updates – Ganka Bobeva-Rosevear, Silvia Sander, & Michelle Anthony, Boomi
5:25 PM – 5:45 PM
Enablement Updates – Steve Westerman, Director, Global Partner Enablement, Boomi
5:45 PM – 6:00 PM
Celebrating Excellence: Boomi Partner Awards 2025
Mark Jeffries, Dan McAllister, Mads Rasmussen
6:00 PM – 9:00 PM
Partner Networking Reception