Abudawood Logistics
Saudi Arabia’s logistics leader uses the Boomi Enterprise Platform and Boomi for SAP to achieve superior business outcomes, including decreased partner onboarding time, enhanced customer experience, and real-time visibility.
Business goals
Abudawood Group is a leading FMCG conglomerate. Its diverse sectors include sales and distribution, trading, logistics, real estate and finance. A distributor for global brands including P&G, Clorox, Quaker, and Ferrero, the company connects Middle East retailers with global manufacturers.
Abudawood Logistics, a subsidiary of Abudawood Group wants to improve customer and partner experiences by transforming operations. However, legacy systems hindered efficiencies. The company wanted to consolidate its systems for a unified view of operations and improved overall business performance.
Integration Challenges
Abudawood Logistics faced challenges integrating its disparate systems and data silos. Manual processes, limited visibility, and high maintenance costs hindered its ability to connect with customers and partners.
To streamline operations, improve efficiency, and support growth, the company required a solution that could integrate its SAP ERP and other systems across a hybrid environment, providing a seamless experience for all stakeholders.
How Boomi Helped
Abudawood Logistics selected the Boomi Enterprise Platform for its low-code, agile integration and EDI capabilities. Boomi’s ability to easily connect SAP to other SAP and non-SAP data sources with Boomi for SAP, along with its hybrid deployment capabilities, made it the ideal choice.
With Boomi Integration, B2B/EDI Management, and Boomi for SAP deployed, Abudawood integrates applications and data in real-time — minimized partner onboarding time, improved customer satisfaction, and gained a unified view of its business.
Results
The Boomi platform eliminates complexity and allows Abudawood Logistics to make informed decisions and drive business growth through measurable gains, including:
- Time savings with Boomi for SAP — decreasing processing time of volumes of SAP data from two weeks to 2 hours
- A 75% faster partner onboarding time — a drastic reduction from one month to two days
- A 30% reduction in integration costs, including lower maintenance costs
- A 25% improvement in operational efficiency
- A 20% increase in customer satisfaction
