Low-Code Integration Helps British Retailer Stay a Step Ahead in Ever-Changing Industry
Industry & Market
Retail, High-end clothing and home furnishings
Key Integrations
- Ecommerce — SAP Hybris
- ERP — Microsoft Dynamics
- Warehouse management — Manhattan Scale
- Merchandise planning — Maple Lake
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The White Company powers the evolution of its omnichannel business with Boomi.
The White Company
The White Company powers its omnichannel business models with Boomi, using the integration platform to rapidly build new cloud applications while driving digital transformation.
Business Goals
During its two decades in business, The White Company has evolved from traditional mail-order sales to successfully embracing the omnichannel world of retail, including launching close to 50 retail stores.
As part of that evolution, the company adopted a cloud-first strategy for transforming its information technology environment. To make this new era of cloud-based IT capabilities possible, integration was a must.
Integration Challenges
Historically, The White Company relied on a single business system to run the company, with point-to-point integrations where necessary. As the company moved through its digital transformation, it faced several challenges, which included:
- Managing the exchange of data from a growing portfolio of cloud applications
- Continuing to use on-premise applications connected by undocumented, ad-hoc integrations
- Reducing integration complexity that threatened to slow business processes and degrade its exemplary customer service
How Boomi Helped
After assessing its options and surveying the field of vendors, The White Company selected Boomi’s low-code, native-cloud integration platform to connect its front-end and back-office operations.
The retailer initially deployed 20 integrations, among them:
- Ecommerce — SAP Hybris
- ERP — Microsoft Dynamics
- Warehouse management — Manhattan Scale
- Merchandise planning — Maple Lake
Flexibility, scalability and a remarkably rapid development environment were Boomi’s key attractions.
With the ability to reconfigure and reuse connections, we can react to the market and the business at unprecedented speed. 
Results
The White Company found Boomi’s platform easy to use, with no programming expertise required to get started. With Boomi, The White Company has:
- Reduced integration development from months to weeks
- Increased its ability to react quickly to business demands
- Gained the flexibility to connect applications and data where and when they’re needed
- Set the stage for future innovation
The implementation was incredibly simple and integrations have been reduced from months to weeks.
No other integration vendor offers the truly cloud-first approach of Boomi. The ability to design in the cloud — while running the Atom on premise — was a real differentiator for us.