The White Company

The White Company powers its omnichannel business models with Boomi, using the integration platform to rapidly build new cloud applications while driving digital transformation.

Business Goals

During its two decades in business, The White Company has evolved from traditional mail-order sales to successfully embracing the omnichannel world of retail, including launching close to 50 retail stores.

As part of that evolution, the company adopted a cloud-first strategy for transforming its information technology environment. To make this new era of cloud-based IT capabilities possible, integration was a must.

Integration Challenges

Historically, The White Company relied on a single business system to run the company, with point-to-point integrations where necessary. As the company moved through its digital transformation, it faced several challenges, which included:

  • Managing the exchange of data from a growing portfolio of cloud applications
  • Continuing  to use on-premise applications connected by undocumented, ad-hoc integrations
  • Reducing integration complexity that threatened to slow business processes and degrade its exemplary customer service

How Boomi Helped

After assessing its options and surveying the field of vendors, The White Company selected Boomi’s low-code, native-cloud integration platform to connect its front-end and back-office operations.

The retailer initially deployed 20 integrations, among them:

  • Ecommerce  — SAP Hybris
  • ERP — Microsoft Dynamics
  • Warehouse management — Manhattan Scale
  • Merchandise planning — Maple Lake

Flexibility, scalability and a remarkably rapid development environment were Boomi’s key attractions.


The White Company found Boomi’s platform easy to use, with no programming expertise required to get started. With Boomi, The White Company has:

  • Reduced integration development from months to weeks
  • Increased its ability to react quickly to business demands
  • Gained the flexibility to connect applications and data where and when they’re needed
  • Set the stage for future innovation