Disguise

A fast-growing provider of visual production technology is streamlining operational processes, achieving a 360-degree business view, and unlocking new insights with Boomi Integration and Master Data Hub.

Business Goals

Disguise makes a software/hardware suite to create spectacular live concerts, art festivals, sporting events and TV productions. The London-based company has achieved double-digit revenue growth and rapidly expanded its workforce from 17 to more than 110 employees across Europe, Asia and the U.S.

But that success brought more data and complexity that strained IT resources and slowed down the business. Disguise needed to unify disparate information to unlock new insights, streamline operational processes and fuel continued growth and innovation.

Integration Challenges

Data was siloed across systems including NetSuite, Salesforce and Jira, supporting finance, sales, technical support and customer service. And Disguise struggled with coordinating processes across new cloud applications and its legacy on-premise systems. Challenges included:

  • Data was inconsistent across systems
  • Difficulty managing a hodgepodge of data mastering products
  • Time-consuming manual work to access and consolidate information
  • Lack of 360-degree visibility impaired insights and informed decisions
  • High IT costs for troubleshooting and lengthy software upgrades

How Boomi Helped

Disguise selected Boomi over competing technologies after extensive testing in live environments. Once implemented, The company has used Boomi to modernize its digital ecosystem and address key data management and integration needs. Boomi has helped Disguise to:

  • Eliminate data silos for faster, easier data access and exchange
  • Optimize sales pipeline reporting and revenue projections
  • Integrate Salesforce and NetSuite for better financial control and reporting
  • Improve master data quality to better coordinate across finance, sales, support and marketing

Results

Using Boomi Integration and Master Data Hub, Disguise is orchestrating vital processes, making data-driven decisions, and running a faster, more agile business. The company has:

  • Gained new visibility into the weekly sales pipeline
  • Improved the accuracy and speed of revenue projections
  • Freed up employee time for more innovation and productivity
  • Created a single version of the truth and “golden records” of master data across applications
  • Rolled out a data warehouse to drive greater financial and operational insights

quote With integration, we can bring data together so that we can speak a common language across the business. This means that when we are reporting on things everyone understands. quote
Meetal Hirani, Senior Data Intelligence Officer, Disguise