“We chose Boomi for the simplicity of connecting once to AtomSphere and being able to immediately integrate with the entire Boomi network of applications.” — Phil Fernandez, CEO
As a SaaS company, Marketo required a scalable process for their financial and billing systems in order to keep pace with their rapid customer growth. They chose Zuora Z-Billing to accommodate and capture their flexible licensing terms to automatically produce accurate invoices and manage up-sell, renewal and new billing terms. In order to avoid dual data entry, Marketo desired an integration solution to automate the data from Salesforce to/from their on-premises financial software package, Quickbooks.
Marketo was able to leverage Zuora’s existing partnership with Boomi in order to integrate Z-Billing with Quickbooks and automate billing and month-end close processes for 200+ subscription-based customers. Boomi AtomSphere offers a pre-built connector for both Z-Billing and Quickbooks which allowed them to implement the solution quickly and without monopolizing critical internal IT resources. As a result of the integration, Marketo benefited from improved visibility of key customer metrics for subscriptions, invoices and payments- including MRR, renewals, and more.
Marketo is the fastest growing provider of marketing automation and revenue-building best practices. Marketo’s uncompromising on-demand solutions enable marketing and sales teams to collaborate throughout the revenue cycle, from the earliest stages of demand generation and lead management to the pursuit of revenue and customer loyalty. Marketo Lead Management gives Marketing the power and flexibility to automate demand generation campaigns and deliver more high-quality leads with less effort, and Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Known for providing the most innovative customer experience and the fastest time to value, Marketo was voted ‘Best Marketing Automation Application’ by Salesforce customers on the Force.com AppExchange. As of June 2009, more than 200 mid-market and enterprise companies in nine countries have selected Marketo.