As the demand for rapid, agile integration continues to increase, software providers need to offer fast, seamless connections to an ever-growing list of applications, devices, and other business systems. Software providers who develop connectors in-house are at risk of falling behind their competitors who are opting for more efficient and cost-effective integration platform as a service (iPaaS) partnerships.
Software Provider Integration With iPaaS
Software vendors want to offer customers pre-built integrations to connect a vendor application with best-of-breed systems. Software providers that build connections in-house face a tough job that diverts time and resources from the core product. Instead, they can partner with an iPaaS provider to take advantage of pre-built integration connectors. These connectors can be bundled with the software, saving valuable time for the development team and providing an easy integration experience for the user.
There are multiple integration approaches software providers can take with third-party connectors:
Process libraries provide users with the processes and workflows to easily configure their own integrations.
Integration packs are solutions made up of packaged processes or API service components that are ready to install out of the box. Software providers can work with their iPaaS partners to develop, test, version, and deploy the integrations that will be most valuable to their users. Additional connectors can be added to the software in version updates, allowing providers to add value without the need for users to take any action.
White label connectors allow software providers to offer users a branded iPaaS experience that takes advantage of integrations developed by their iPaaS partner. This option allows them to offer an all-in-one iPaaS experience directly within the software’s environment. Users are then able to configure their own integrations in the same way as they would in the iPaaS partner’s environment. This removes technical barriers for configuring integrations by offering a no-code, drag-and-drop interface. Software providers also have control over which integrations are published and supported.
Boomi Powers Software Provider Integration
A recent Constellation Research report, “Boomi Platform Accelerates ISV and SaaS Vendor Success,” says software providers are better off partnering with a proven integration platform as a service (iPaaS) vendor like Boomi to deliver best-in-class integrations.
According to the report, partnering with an iPaaS provider like Boomi provides software providers with significant benefits:
- Significantly boosts revenue
- Reduces barriers to customer adoption
- Increases customer retention
- Powers entry into new markets
When software providers partner with an iPaaS vendor, they also eliminate integration challenges for their customers. For example, an iPaaS partnership allows software providers to:
- Ensure any-to-any integration flexibility
- Accelerate development vs. custom coding
- Eliminate costly maintenance
- Improve reliability and scalability
To learn more about how software providers can partner with Boomi to provide a seamless integration experience for their users, see the infographic below.
