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March 16th, 2018

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The sales landscape has changed for independent software vendors (ISVs). Customers no longer buy applications based strictly on traditional characteristics such as functionality and scalability.

With software as a service (SaaS) applications becoming the norm, ease of integration has emerged as a key consideration for organizations as they assess their software options. Companies want new apps to plug and play across diverse environments of best-of-breed cloud and on-premise systems. The last thing they want is a complex and months-long integration project. Some of the drivers behind this shift are:

Speed. The accelerating pace of business makes a six-month development marathon unpalatable to most organizations.

Resource requirements. Organizations would rather commit IT personnel to innovative digital transformation efforts than nuts-and-bolts integration.

Costs and complexity. Customers no longer tolerate the high costs and ongoing maintenance headaches that come with custom-coded integration or legacy middleware.

It’s a significant challenge for ISVs, as outlined in a new Dell Boomi ebook, “A Guide for Application Providers: Choosing the Right Integration Partner.” Software vendors are increasingly pressured to ensure their apps can meet the interoperability expectations of prospects and existing customers.

Some software vendors address this need by scaling up an in-house integration practice, but that can be a daunting and expensive proposition. And building custom-code integrations and API links takes too much time. And it burns up your in-house software programming resources. Turning to outside consultants can churn budget even faster.

A Better Way to Approach Integration

To address the integration needs of their customers, software vendors are turning to Dell Boomi. Boomi’s low-code, cloud-native integration platform provides ISV’s and their customers with built-in connectivity between an ISV’s application and other systems in a hybrid IT environment. As Boomi OEM partners, software vendors are equipped to deliver out-of-the-box, custom, or managed services integrations to customer specifications.

In the past few years Boomi has significantly expanded its partnerships with software vendors. ISVs are a growing number among our 240 partners around the world. The Boomi integration platform brings a host of advantages to software vendors:

  • Turn application integration from a sales barrier into a sales enabler
  • Increase sales, renewals and revenue
  • Onboard new customers faster
  • Decrease churn and increase stickiness
  • Extend application value across customer ecosystems

Boomi’s cloud-native integration platform as a service (iPaaS) is the fastest, easiest and most cost-efficient way for ISVs to meet rising customer demand for interoperability. Founded in 2007 Boomi is the iPaaS market leader with more than 7,000 global customers, delivering unmatched capabilities for both ISVs and customers to scale rapidly amid fast-changing IT environments.

Here’s what some of our software partners have to say about their partnerships with Boomi.

“Boomi is a very strategic partner to Handshake. They are vital in helping our customers be successful and get the most from our platform.” — Mike Elmgreen, Chief Marketing Officer, Handshake.

“We needed to provide high-quality, reliable service to our customers and scale according to the growth of our business. That’s what pushed us to go to the next level and choose Boomi.” — Mark Ebersole, Principal Application Architect, Certent.

“We chose Boomi for the simplicity of connecting once to its platform and being able to immediately integrate with the entire Boomi network of applications.” — Phil Fernandez, CEO, Marketo.

To learn more about how Boomi can help drive sales and customer satisfaction for software companies, please download the Boomi ebook, “Choosing the Right Integration Partner.”