APJ Partner Summit 2025
Unlimited
Boomi is pleased to invite all our valued Partners to our annual APJ Partner Summit on Wednesday, 12th November ahead of joining us for Boomi World Tour Sydney on Thursday 13th November.
Don’t miss Boomi World Tour Sydney 2025—featuring major announcements, inspiring keynotes, and valuable peer-to-peer networking opportunities.
We are combining the APJ Partner Summit with Boomi World Tour Sydney, giving our partners the opportunity to attend both events. The first day will feature content designed specifically for our partners and day two will feature further Boomi updates relevant to partners, customers and future users of Boomi solutions.
Why attend?
Learn.
Participate in Partner Enablement sessions that will help you take advantage of the full Boomi Enterprise Platform to continue to grow your business.
Discover.
What’s new in the Partner Program and hear how we are working to make it even easier to do business with Boomi.
Share your feedback.
Engage in Sessions with Boomi Channel leaders and share your feedback on how we can build towards even greater successes.
Celebrate.
Recognize the outstanding achievements of our APJ Partner Award winners! These partners have demonstrated exceptional innovation, collaboration, and impact across the region.
Make Connections
Meet customers and prospects in a setting designed for building connections with business decision-makers, IT professionals, and developers looking for integration and automation solutions. Connect with Boomi executives and technical expert users and network with Boomi sales and partner management.
Agenda
8:00 AM – 9:00 AM
Registration Open
9:00 AM – 9:06 AM
Welcome to Boomi World Tour
Jim Fisher, Vice President of Channels & Partners, Asia Pacific & Japan, Boomi
Lisa Hills, ANZ Alliances Director, Boomi
In this opening session, we will set the stage for what’s ahead – sharing our vision, partner priorities, and how we are investing in your success.
9:06 AM – 9:36 AM
Winning with APEX: A Programmatic Approach to Partner Success
Greg McCreanor, Head of Partner Advisory, Boomi
Put sales excellence into action with Boomi’s Partner APEX. Learn how the new Partner Program for Boomi enables your sales and technical teams to identify the right opportunities and to convert them into successful, business value driven implementations. Already proven to drive pipeline and growth across Asia, Partner APEX is designed to help you deliver even greater business impact.
9:36 AM – 10:06 AM
Driving Focus and Creating Demand: Experience Around Asia
Jim Fisher, Vice President of Channels & Partners, Asia Pacific & Japan, Boomi & Roy Wakim, Director of Channels & Alliances, Asia, Boomi
Designed with partners in mind, this session is designed to offer valuable insights and strategies for successfully driving business growth in the Asian market. As Asia continues to emerge as a powerhouse of economic activity, understanding the unique dynamics of this region is essential for creating demand and fostering sustainable partnerships. The session will cover key experiences from various Asian markets, highlight best practices, and provide actionable strategies for building a robust business presence in Asia.
10:06 AM – 10:45 AM
Morning Tea
10:45 AM – 11:21 AM
Strategically Solving the Modern Integration Challenge: The Boomi Enterprise Platform
Greg McCreanor, Head of Partner Advisory, Boomi & Michael Bachman, Head of Research, Architecture, and AI Strategy, Boomi
The modern integration challenge—where businesses face an explosion of data, applications, and APIs—has been building over the past 30 years as IT became the backbone of business.
The Boomi Enterprise Platform cuts through this complexity, replacing the tangled web of tools with a strategic, unified, low-code, cloud-native platform for AI-driven automation. Join us to explore how Boomi can unlock new opportunities and help you deliver more value to your customers.
11:21 AM – 11:51 AM
Aligning with the Transformation Agenda: Driving Customer Value & Success
Lindsay MacDonald, Business Value Consulting APJ, Boomi
Effective value selling means aligning with your customers’ transformational agendas to win more deals. In this session, you’ll learn how mastering discovery—truly understanding the business value your customers seek—is essential to becoming a trusted partner. You’ll also discover how to clearly demonstrate delivered value, highlight the cost of business as usual, and communicate confidently using leadership-focused language that resonates with decision-makers.
11:51 AM – 1:00 PM
Boomi’s Competitive Landscape & Positioning to Win
Dave Fahey, VP Market Intelligence, Boomi
This session will equip you with the insights you need to confidently position Boomi in the market—highlighting how our unified platform, AI-driven automation, and partner ecosystem differentiate us from key competitors and open new opportunities for growth.
1:00 PM – 2:00 PM
Partner Welcome Lunch
2:00 PM – 2:33 PM
From Complexity to Opportunity: Partnering with Boomi for the AI Era
Dan McAllister, Senior Vice President of Global Alliances and Channels, Boomi
In this session, you will discover how our latest innovations in data management, API management, and AI Agents create new opportunities for partners to differentiate and grow. This keynote will explore how the industry is shifting, how Boomi helps simplify complexity and accelerate AI-readiness, and how—through strong partnerships—we can drive customer success, harness the power of AI, and unlock new growth opportunities together.
2:33 PM – 3:03 PM
Driving Partner Success with the Boomi Platform
Thomas Benjamin, Senior Vice President, Product Development Engineering, Boomi
Join Thomas Benjamin for an exclusive session designed to help partners unlock new opportunities with the Boomi Platform. Explore the latest innovations in Integration & Automation, Data Management, API Management, and AI Agent capabilities, and see how these advancements empower you to differentiate your offerings, grow your pipeline, and deliver greater value to your customers. Whether you’re new to Boomi or an experienced partner, gain insights into the roadmap that’s shaping the connected business landscape and driving partner-led success.
3:03 PM – 3:28 PM
AI Showcase
Chris Hallenbeck, Senior Vice President and General Manager, AI and Platform, Boomi
3:28 PM – 3:45 PM
Afternoon Tea
3:45 PM – 4:15 PM
Enablement, Community & Partner Program Update
Michelle Anthony, VP Partner Marketing, Boomi & Ganka Bobeva-Rosevear, Director, Partner Programs & Operations, Boomi
Join us for a comprehensive update on Boomi’s Partner Program! We’ll recap the key milestones and achievements from the past year, highlighting developments in Enablement and the Learning Community. Plus, be the first to see new Go-to-Market offerings designed to help Boomi partners plan strategically and drive growth.
4:15 PM – 4:45 PM
GTM Panel Discussion – Transition Your Enterprise Infrastructure
Hosted by Dan McAllister, SVP Global Alliances & Channels, Boomi
Discover how to maximize growth and impact through strategic alignment with Boomi’s Go-to-Market initiatives. In this dynamic panel session, Boomi leaders will share insights into current GTM priorities, co-selling opportunities, and best practices for joint success. Learn how to accelerate pipeline development, enhance customer value, and drive mutual wins in the marketplace. This is a must-attend session for partners looking to strengthen collaboration and unlock new revenue opportunities with Boomi.
4:45 PM – 4:55 PM
Celebrating Excellence: Boomi Partner Awards 2025
Dan McAllister, Senior Vice President of Global Alliances and Channels, Boomi & Jim Fisher, Vice President of Channels & Partners, Asia Pacific & Japan, Boomi
4:55 PM – 5:30 PM
Powering Possibility: Insights from Boomi’s APJ Partners
Join us for an exclusive panel featuring a select group of Boomis APJ Partners —organizations at the forefront of innovation, integration, and impact. In this dynamic session, award-winning partners will share real-world strategies, lessons learned, and the key drivers behind their success with Boomi.
Discover how these top-performing partners are transforming industries, delivering measurable outcomes for customers, and shaping the future of connected business across the region. This conversation will inspire new ideas and reveal what’s possible when technology and collaboration converge.
5:30 PM – 6:30 PM
Partner Networking Reception
Speakers Spotlight
Hear from industry luminaries and thought leaders on the forefront of:
Integration, Automation, Artificial intelligence, and Connectivity.








