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Boomi EMEA Partner Summit

September 17-18, 2024 | Sitges, Barcelona

Secure your spot today

Boomi is pleased to invite our valued Partners to join us at our annual EMEA Partner Summit on 17-18 September, at the Eurostars Hotel Sitges – Barcelona, Spain

This event will feature two days of content, exclusively geared towards making our partners more successful. Join us to hear from Boomi’s Executive Leadership Team, industry experts and customers to learn more about our vision of shared success. A new feature of this year’s Summit will be Technical and Sales Enablement tracks for all our partners, taking place on the morning of Tuesday 17 September. See the agenda page for more details. In addition, there will be the opportunity to meet our product experts and network with the teams supporting our partner business in the Summit Expo

The Partner Summit is free to attend, so register TODAY!

Please book your accommodation when you register via this link to take advantage of Boomi’s corporate event rate.

Why attend the Partner Summit?

Gain expert insights

Hear directly from Boomi executive leaders on how to eliminate complexity with intelligent integration and automation.

Experience the future of integration

Explore the power of autonomous design and orchestration with an opportunity to get hands-on with Boomi AI.

Discover what’s next

Get inspired with our product roadmap and updates to our partner program designed to drive new business opportunities for you.

Build Expertise

Learn best practices and practical tips to help you accelerate digital modernization and build integrations faster and easier than you ever thought possible.

Celebrate

Network with Boomi executive leaders and let us celebrate you in our Partner Awards ceremony.

This year’s agenda*

Day 1 - Tuesday 17 September
Day 2 - Wednesday September 18th
09:00 – 10:00

Arrivals and Registration

10:00 - 12:50

Technical Masterclass Sessions

Applicable to all technical roles. The goal of these sessions is to look under the covers of the technical work that needs to be implemented to solve these real-world business challenges. Led by Boomi Sales Consultants, partners will get a chance to discuss with SMEs in these important areas.

Sales Enablement Sessions:

The goal of these sessions is to transfer knowledge of in-demand Boomi solutions that Partner Sales individuals can take to their customers / prospects with and fold into their current practice offerings.

Boomi for SAP Masterclass

Technical review of the most current products and configurations that make Boomi for SAP possible.

How to Sell Boomi for SAP

Educate partner sellers on how to identify top use cases, share the solution and needed architecture and overcome common objections/handle expectations

Boomi APIM Masterclass

Technical review of the new API Management capabilities coming forward from the API acquisitions announced at Boomi World.

How to Sell Boomi for APIM

Educate partner sellers on how to identify top use cases, share the solution and needed architecture and overcome common objections/handle expectations

Boomi Masterclass on Practical AI

Product level review of AI agents and products currently available, includes in depth demo and review of the configurations, required to leverage the agents.

How to Sell Boomi AI

Educate partner sellers on how to identify top use cases, share the solution and needed architecture and overcome common objections/handle expectations

Hands on Innovation Lab: Retrieval Augmented Generation (RAG) with Boomi

Attention Boomi builders!

Join platform experts in this two-part workshop to first interact with Generative AI using Boomi, and then enhance its capabilities, reliability, and accuracy by adding business specific context from DataHub. This sort of orchestration design is called Retrieval-Augmented Generation (RAG). In this workshop, you’ll learn how to harness the power of Boomi to improve your AI readiness and take advantage of current AI developments in a practical, real-world, and actionable way. Help your business work smarter, not harder. Previous Boomi experience is required.

13:00 - 14:00

Lunch

14:00 - 14:10

Welcome with Lucy Hedges – Host and Event MC

14:10 - 15:10

CEO Keynote

Steve Lucas, CEO Boomi

15:10 - 16:00

Market POV – APIM

Shari Lava, IDC Analyst

16:00 - 16:30

Break  in the Boomi Expo

16:30 - 17:05

Partner Business Updates & Awards

Dan McAllister

17:05 - 17:20

Panel Discussion / Customer Story

17:20 - 17:30

Summary & Wrap

17:30 - 18:30

Networking and Drinks

19:00 - 23:00

BBQ & Entertainment

08:00 - 09:00

Expo Open

09:00 - 09:05

Welcome

09:05 - 10:00

Product Keynote

Ed Macosky

10:00 - 10:30

Accelerate the move from SAP Business Warehouse to SAP Datasphere

10:30 - 11:00

Break

11:00 - 13:00

Business and Technical Breakout Sessions

Technical Breakouts
  • Boomi’s Golden Platform Demo – teaching partners to demo the Boomi way
  • Boomi’s Proof of Value Concept – teaching partners how to define, scope and execute a POC in 2-3 days
  • Boomi’s Runtime Blueprint – the Boomi standard on how to set up our platform, a concept developed by PSO but thus far kept secret from partners
  • Running a Technical Discovery Workshop – showing partners how we unfold customers’ technical and business problems
Business Breakouts
  • Boomi “Whiteboard” Messaging Explained
  • What are the key sales themes around API Management?
  • How to position Boomi Practical AI
  • How to leverage the Gartner Magic Quadrant and Forrester TCO reports
13:00 - 14:00

Lunch

14:00 - 14:50

Boomi GTM Strategy and Panel Discussion

14:50 - 15:05

Customer Panel Discussion

15:05 - 15:20

Boomi Partner Program Update

15:20 – 15:50

Boomi Enablement Paths

15:50 -16:00

Closing Session

Speakers Spotlight

 Steve Lucas
Steve LucasChairman & Chief Executive Officer
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 Ed Macosky
Ed MacoskyChief Product and Technology Officer
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 Lucy Hedges
Lucy HedgesHost and Event MC
 Shari Lava
Shari LavaSenior Research Director, AI and Automation, IDC
 Dan McAllister
Dan McAllisterSenior Vice President of Global Alliances and Channels
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 Ann Maya
Ann MayaEMEA CTO
 Steve Westerman
Steve WestermanDirector Global Partner Enablement
Steve Lucas
Steve Lucas
Chairman & Chief Executive Officerlinkedin
Steve Lucas
Chairman & Chief Executive Officerlinkedin

Steve Lucas is a multi-time CEO with 27 years of leadership experience in enterprise software. He has held CEO and senior executive roles at some of the world’s leading cloud organizations, including Marketo, iCIMS, Adobe, SAP, Salesforce and BusinessObjects. Lucas led both Marketo and iCIMS’ growth and transformation as CEO, driving successful multi-billion-dollar acquisitions and billion-dollar strategic investments for both organizations.

As the CEO of iCIMS, Lucas drove growth and profitability through product innovation and five strategic acquisitions over a three-year period. He established iCIMS’ position as the world’s leading talent acquisition cloud platform, as well as launched an entirely new product line, the Talent Cloud for recruiting that enables 40% of the Fortune 100 to hire millions of people every year. In 2022, Lucas led a billion-dollar investment round in iCIMS from TA Associates, along with Vista Equity partners, nearly tripling the valuation of the business.

At Marketo, Lucas accelerated double-digit growth and profitability, leading the take-private turnaround of the company, which resulted in a $4.75B acquisition by Adobe in 2018, the largest acquisition at the time in Adobe’s history. Lucas drove a complete transformation of the sales, marketing and product portfolio for the business, more than tripling the value of the business and doubling recurring revenue in a 24-month period.

Prior to joining Marketo in 2016, Lucas was President of SAP’s Platform & Analytics Products globally, including SAP’s HANA, PaaS, Database, Analytics, Data Integration and IoT businesses.

As a type 1 diabetic, he dedicates time to raising awareness, education and funds to find a cure. He has served on the boards of the American Diabetes Association and Children’s Diabetes Foundation, where he speaks to youth about managing their diabetes and overcoming obstacles.

Lucas holds a bachelor’s degree in business from the University of Colorado, is a published author of several books, and serves on multiple philanthropic and education boards.

Ed Macosky
Ed Macosky
Chief Product and Technology Officerlinkedin
Ed Macosky
Chief Product and Technology Officerlinkedin

Ed Macosky is the Chief Product and Technology Officer at Boomi (CPTO). He has more than 20 years of experience building high performing agile teams, designing and launching new software and service products, solution delivery and customer retention. Ed works to establish and execute Boomi’s product vision and roadmap – delivering an intelligent, flexible and scalable integration platform that accelerates business outcomes by making information, interactions and innovations flow faster.

Prior to joining Boomi in early 2019, Ed spent almost five years at Oracle, where he served as Vice President of Middleware/PaaS DevOps & Release Engineering. Prior to Oracle, he spent some time at Dell. In addition, starting in 2003, Ed spent more than seven years at Boomi during the formative years of the company.

Named one of the Top 25 Software Product Executives of 2022, Ed studied Information Technology at Penn State and holds two U.S. patents for integrating software systems.

Lucy Hedges
Lucy Hedges
Host and Event MC
Lucy Hedges
Host and Event MC

Lucy is a journalist, presenter and live host specialising in technology. Lucy began her career writing for gadget website Shiny Shiny, then went on to become multimedia editor for Stuff magazine, and is now Technology Editor for Metro, the world’s largest free newspaper and the third biggest newspaper in the UK. She is a frequent technology speaker at Grand Designs Live and has appeared across a number of TV and radio platforms. Lucy has a passion for all things tech and has a depth of knowledge and expertise across a variety of topics in the field.

Shari Lava
Shari Lava
Senior Research Director, AI and Automation, IDC
Shari Lava
Senior Research Director, AI and Automation, IDC

Shari Lava is Senior Research Director, within the AI and Automation Group at IDC. Ms. Lava’s core research coverage includes the fast-changing automation and API Management software space, including an emphasis on the market understanding and adoption of these key technologies and how they are empowering AI. Prior to IDC, Ms. Lava served as VP, Marketing Intelligence at Greystone Managed Investments, led the Vendor Advisory Services practice at Info-Tech Research Group, and served as a management consultant with Deloitte’s CRM and Information Management practices, specializing in implementing and connecting applications for clients of all sizes across several industries.

Dan McAllister
Dan McAllister
Senior Vice President of Global Alliances and Channelslinkedin
Dan McAllister
Senior Vice President of Global Alliances and Channelslinkedin

Dan brings over 25 years of demonstrated success developing and executing partnership strategies that drive ecosystem growth and revenue. He is responsible for leading Boomi’s global channel and alliance programs, which include identifying and cultivating strategic partnerships to help drive sales, expand the company’s reach, and grow its business through win-win relationships with the partner community.

Prior to Boomi, Dan led global teams and achieved industry-leading growth at Salesforce, MuleSoft, Box, NetSuite, Crystal Decisions, and SAP.

Dan holds a BS from Clarkson University and a MBA from Hofstra University.

Ann Maya
Ann Maya
EMEA CTO
Ann Maya
EMEA CTO

Ann Maya is the EMEA CTO at Boomi. Ann has nearly 20 years in the software industry, serving varying roles – from software developer, application services consultant, solution architect, product manager and product marketing manager. Ann has been at Boomi for 6 years and currently resides in London in the UK. To relax she’s a keen tag rugby player and surfs and snowboards whenever near waves and mountains, respectively.

Steve Westerman
Steve Westerman
Director Global Partner Enablement
Steve Westerman
Director Global Partner Enablement

Steve brings 25+ years of experience building consulting teams and implementing digital transformation solutions for Fortune 500 companies. He is responsible for leading Boomi’s global partner enablement vision, which includes defining the journey, developing programs that support the partner ecosystem and ensuring that both sales and technical knowledge are imparted within our partners. Prior to Boomi, Steve led customer deployments and developed impactful enablement programs at Salesforce, Vlocity, C3.ai, Saba Software and Siebel Systems. Steve holds a BS and MS from UCLA in Atmospheric Sciences.

Accommodations

Eurostars Sitges Hotel

Av. Camí de Miralpeix, 12, 08870 Sitges, Barcelona, Spain Hotel Website tel: + 34 938109000 Upon registration, please book your accommodation via the links below to take advantage of Boomi’s corporate event rate. Single Occupancy Double Occupancy

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This year the Boomi EMEA Partner Summit will be held on Tuesday 17th – Wednesday 18th September 2024 in Barcelona, Spain.

Av. Camí de Miralpeix, 12, 08870 Sitges, Barcelona, Spain

Hotel Website

tel: + 34 938109000

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Eurostars Sitges Hotel is located in Sitges, a town on the outskirts of Barcelona. 

  • Closest Airport: Josep Tarradellas Barcelona-El Prat airport – 30 minutes by car – € 65.9 for a taxi trip from the airport
  • Closest Train Station: Sitges Train station is a 10-minute car journey, 30 minutes by public transport or a 45-minute walk to the hotel.
  • To book accommodation at the hotel please book using this link to take advantage of the Boomi EMEA Partner Summit rate
  • Room type: Superior room with Pool and Garden views – Breakfast Included

The hotel has provided a competitive Partner Summit rate of 218 euros per night (including breakfast and taxes), plus a city tax of 3.25 euros per person, per night.

Yes. Refreshments and a light lunch will be offered. Please indicate upon registration if you have any dietary requirements.

Please register in advance

The dress code for Boomi EMEA Partner Summit 2024 is business casual

Yes, a cloakroom will be available but space is limited

  • Your feedback is of great value to Boomi to ensure our events are bringing you valuable and relevant content
  • Feedback will be gathered at the event and a free gift will be given to attendees who complete the feedback questionnaire

Have additional questions?