EMEA Partner Summit 2025
Unlimited
Boomi is pleased to invite all of our Partners to our annual EMEA Partner Summit on Tuesday, 7th October ahead of joining us for Boomi World Tour London on Wednesday 8th October.
This year we are combining the EMEA Partner Summit with Boomi World Tour London, giving our partners the opportunity to attend both events. The first day will feature a day of content designed specifically for our partners.
Why attend?
Learn.
Participate in Partner Enablement sessions that will help you take advantage of the full Boomi Enterprise Platform to continue to grow your business.
Discover.
What’s new in the Partner Program and hear how we are working to make it even easier to do business with Boomi.
Share your feedback.
Engage in Listening Sessions with Boomi Channel leaders and share your feedback on how we can build towards even greater successes.
Celebrate.
Network with Boomi executive leaders and your industry peers at our Partner Reception, where we will also celebrate our Partner Award winners.
Speakers Spotlight
Hear from industry luminaries and thought leaders on the forefront of integration, automation, artificial intelligence, and connectivity.







Agenda
8:00 AM – 9:00 PM
Registration Open
9:00 AM – 6:00 PM
Pre-Conference Training (customers only)
9:00 AM – 1:00 PM
Partner Enablement Sessions
Business Enablement Track
9:00 AM – 9:10 AM
Welcome & Opening Remarks – Mads Rasmussen
Kick off the event with a warm welcome from our Sr. Director of Channels & Alliances, Mads Rasmussen. In this opening session, we will set the stage for what’s ahead – sharing our vision, partner priorities, and how we are investing in your success.
9:15 AM – 9:45 AM
How to Sell with Boomi – Mads Rasmussen & Adrian Trickett
Join us for this informative session where we will share best practices for selling with Boomi – including the “why” and the “how”.
9:50 AM – 10:50 AM
Introducing the Boomi Full Platform: Driving Customer Value and Sales Success – Teemu Hyle & Marchelle Varamini
Join us to explore the full power of the Boomi platform and how it can help you unlock new opportunities with your customers.
10:50 AM – 11:10 AM
Break
11:10 AM – 11:55 AM
Real World AI: Boomi Customer Zero – Luke Hagstrand
Get an inside look at how Boomi is leveraging AI within our organization – making us “Customer Zero”.
12:00 PM – 12:45 PM
Boomi’s Competitive Landscape and Positioning to Win – Dave Fahey
This session will equip you with the insights you need to confidently position Boomi against key competitors.
Technical Enablement Track
9:00 AM – 12:45 PM
Hands-On Lab: Boomi Agentstudio
Participate in an exclusive hackathon designed for Boomi partners at this year’s EMEA Partner Summit. This interactive session offers a unique opportunity to explore the capabilities of Boomi Agentstudio, where you’ll gain hands-on experience building AI-powered agents to address practical business challenges.
Collaborate, innovate, and compete in a dynamic environment – earning digital badges, rewards, and peer recognition along the way. Whether you’re looking to deepen your expertise or showcase your innovation, this is your moment to lead the future of intelligent integration.
1:00 PM – 2:00 PM
Partner Welcome Lunch
2:00 PM – 6:00 PM
Partner Summit
2:00 PM – 2:10 PM
Welcome with Mark Jeffries, Host and Event MC
2:10 PM – 2:40 PM
Partner Business Update – Dan McAllister, Senior Vice President of Global Alliances and Channels, Boomi
2:40 PM – 3:20 PM
Preview Product Roadmap – Ed Macosky, Chief Product & Technology Officer, Boomi
3:20 PM – 3:30 PM
Spotlight on AWS
4:00 PM – 4:30 PM
Break
4:30 PM – 4:40 PM
Spotlight on ServiceNow
4:40 PM – 5:05 PM
GTM Panel Discussion – Transition your enterprise infrastructure – Ganka Bobeva-Rosevear, Adrian Trickett, Danine van Pelt, Dora Zaidan, Ann Maya, Boomi
5:05 PM – 5:25 PM
Program & Marketing Updates – Ganka Bobeva-Rosevear, Silvia Sander, & Michelle Anthony, Boomi
5:25 PM – 5:45 PM
Enablement Updates – Steve Westerman, Director, Global Partner Enablement, Boomi
5:25 PM – 5:45 PM
Celebrating our Partner Award Winners – Mark Jeffries, Dan McAllister, Mads Rasmussen
6:00 PM – 9:00 PM
Partner Networking Reception