Boomi World Tour Logo

icon1 7 – 8 October, 2025
icon2 Park Plaza Westminster Bridge – London, UK

EMEA Partner Summit 2025
Unlimited

Boomi is pleased to invite all of our Partners to our annual EMEA Partner Summit on Tuesday, 7th October ahead of joining us for Boomi World Tour London on Wednesday 8th October.

This year we are combining the EMEA Partner Summit with Boomi World Tour London, giving our partners the opportunity to attend both events. The first day will feature a day of content designed specifically for our partners.

Why attend?

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Learn.

Participate in Partner Enablement sessions that will help you take advantage of the full Boomi Enterprise Platform to continue to grow your business.

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Discover.

What’s new in the Partner Program and hear how we are working to make it even easier to do business with Boomi.

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Share your feedback.

Engage in Listening Sessions with Boomi Channel leaders and share your feedback on how we can build towards even greater successes.

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Celebrate.

Network with Boomi executive leaders and your industry peers at our Partner Reception, where we will also celebrate our Partner Award winners.

Speakers Spotlight

Hear from industry luminaries and thought leaders on the forefront of integration, automation, artificial intelligence, and connectivity.

 Dan McAllister
Dan McAllisterSenior Vice President of Global Alliances and Channels
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Matt McLarty
Matt McLartyChief Technology Officer, Boomi
Michelle Anthony
Michelle AnthonyVP Partner Marketing
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 Steve Westerman
Steve WestermanDirector Global Partner Enablement
Ganka Bobeva-Rosevear
Ganka Bobeva-RosevearDirector, Partner Programs & Operations, Boomi
Adrian Trickett
Adrian TrickettEMEA GM and VP at Boomi
Silvia Sander
Silvia SanderPartner Program Consultant
Dan McAllister
Dan McAllister
Senior Vice President of Global Alliances and Channelslinkedin
Dan McAllister
Senior Vice President of Global Alliances and Channelslinkedin

Dan brings over 25 years of demonstrated success developing and executing partnership strategies that drive ecosystem growth and revenue. He is responsible for leading Boomi’s global channel and alliance programs, which include identifying and cultivating strategic partnerships to help drive sales, expand the company’s reach, and grow its business through win-win relationships with the partner community.

Prior to Boomi, Dan led global teams and achieved industry-leading growth at Salesforce, MuleSoft, Box, NetSuite, Crystal Decisions, and SAP.

Dan holds a BS from Clarkson University and a MBA from Hofstra University.

Matt McLarty
Matt McLarty
Chief Technology Officer, Boomi
Matt McLarty
Chief Technology Officer, Boomi

Matt McLarty is the Chief Technology Officer for Boomi. He helps organizations around the world thrive in the digital age. He is an active member of the worldwide API community, has led global technical teams at Salesforce, IBM and CA Technologies, and started his career in financial technology. Matt is an internationally known expert on APIs, microservices, and integration. He has co-authored books for O’Reilly, co-hosts the API Experience podcast, and is co-author of the book Unbundling the Enterprise from IT Revolution. He lives with his wife and two sons in Vancouver, BC, Canada.

Michelle Anthony
Michelle Anthony
VP Partner Marketinglinkedin
Michelle Anthony
VP Partner Marketinglinkedin

Michelle Anthony is a dynamic and results-oriented B2B marketing leader with 30 years of experience dedicated to empowering sales teams and driving growth. With a comprehensive understanding of the entire marketing function, Michelle is particularly renowned for her subject matter expertise in partner ecosystems, thought leadership, and demand generation. She thrives in fast-paced environments, leveraging her high energy and ability to seamlessly blend analytics with creative strategies to engage partners, clients and prospective customers throughout their buying journey.

Beyond her professional achievements, Michelle enjoys spending quality time with her family in the kitchen, where they specialize in crafting delicious cake-pops. She also has a passion for international travel and immersing herself in new cultures around the world.

Steve Westerman
Steve Westerman
Director Global Partner Enablement
Steve Westerman
Director Global Partner Enablement

Steve brings 25+ years of experience building consulting teams and implementing digital transformation solutions for Fortune 500 companies. He is responsible for leading Boomi’s global partner enablement vision, which includes defining the journey, developing programs that support the partner ecosystem and ensuring that both sales and technical knowledge are imparted within our partners. Prior to Boomi, Steve led customer deployments and developed impactful enablement programs at Salesforce, Vlocity, C3.ai, Saba Software and Siebel Systems. Steve holds a BS and MS from UCLA in Atmospheric Sciences.

Ganka Bobeva-Rosevear
Ganka Bobeva-Rosevear
Director, Partner Programs & Operations, Boomi
Ganka Bobeva-Rosevear
Director, Partner Programs & Operations, Boomi

Ganka is a senior programs and operations leader with over 15 years of experience across industries, stages of organizational development and maturity. She focuses on the partner experience and the internal channel organization ensuring alignment with the broader organization. Her revenue operations background allows for a thorough understanding of systems, processes and analytics to ensure program success and growth. Ganka is a partner advocate both within Boomi and her professional network.

Adrian Trickett
Adrian Trickett
EMEA GM and VP at Boomi
Adrian Trickett
EMEA GM and VP at Boomi

Adrian has a wealth of experience building and leading high-performing teams for fast-growing technology companies with a proven track record of success.

Having most recently served as Vice President of Sales at Salesforce (MuleSoft), he also held leadership roles at Software AG and was the Chief Revenue Officer for NewVoiceMedia. Alongside Adrian’s passion for fostering growth in tech companies, he remains dedicated to positively impacting our neuro-diverse future generations by helping them unlock their potential.

Silvia Sander
Silvia Sander
Partner Program Consultant
Silvia Sander
Partner Program Consultant

 

Agenda

Unlock UNLIMITED potential with expert sessions delivering real-world value. Check back often as we update this page with a jam-packed agenda.
Partner Day | 7 October
7 October | Tuesday
Partner Day

8:00 AM – 9:00 PM

Registration Open

9:00 AM – 6:00 PM

Pre-Conference Training (customers only)

9:00 AM – 1:00 PM

Partner Enablement Sessions

Business Enablement Track

9:00 AM – 9:10 AM

Welcome & Opening Remarks – Mads Rasmussen

Kick off the event with a warm welcome from our Sr. Director of Channels & Alliances, Mads Rasmussen. In this opening session, we will set the stage for what’s ahead – sharing our vision, partner priorities, and how we are investing in your success.

9:15 AM – 9:45 AM

How to Sell with Boomi – Mads Rasmussen & Adrian Trickett

Join us for this informative session where we will share best practices for selling with Boomi – including the “why” and the “how”.

9:50 AM – 10:50 AM

Introducing the Boomi Full Platform: Driving Customer Value and Sales Success – Teemu Hyle & Marchelle Varamini

Join us to explore the full power of the Boomi platform and how it can help you unlock new opportunities with your customers.

10:50 AM – 11:10 AM

Break

11:10 AM – 11:55 AM

Real World AI: Boomi Customer Zero – Luke Hagstrand

Get an inside look at how Boomi is leveraging AI within our organization – making us “Customer Zero”.

12:00 PM – 12:45 PM

Boomi’s Competitive Landscape and Positioning to Win – Dave Fahey

This session will equip you with the insights you need to confidently position Boomi against key competitors.

Technical Enablement Track

9:00 AM – 12:45 PM

Hands-On Lab: Boomi Agentstudio

Participate in an exclusive hackathon designed for Boomi partners at this year’s EMEA Partner Summit. This interactive session offers a unique opportunity to explore the capabilities of Boomi Agentstudio, where you’ll gain hands-on experience building AI-powered agents to address practical business challenges.

Collaborate, innovate, and compete in a dynamic environment – earning digital badges, rewards, and peer recognition along the way. Whether you’re looking to deepen your expertise or showcase your innovation, this is your moment to lead the future of intelligent integration.

1:00 PM – 2:00 PM

Partner Welcome Lunch

2:00 PM – 6:00 PM

Partner Summit

2:00 PM – 2:10 PM

Welcome with Mark Jeffries, Host and Event MC

2:10 PM – 2:40 PM

Partner Business Update – Dan McAllister, Senior Vice President of Global Alliances and Channels, Boomi

2:40 PM – 3:20 PM

Preview Product Roadmap – Ed Macosky, Chief Product & Technology Officer, Boomi

3:20 PM – 3:30 PM

Spotlight on AWS

4:00 PM – 4:30 PM

Break

4:30 PM – 4:40 PM

Spotlight on ServiceNow

4:40 PM – 5:05 PM

GTM Panel Discussion – Transition your enterprise infrastructure – Ganka Bobeva-Rosevear, Adrian Trickett, Danine van Pelt, Dora Zaidan, Ann Maya, Boomi

5:05 PM – 5:25 PM

Program & Marketing Updates – Ganka Bobeva-Rosevear, Silvia Sander, & Michelle Anthony, Boomi

5:25 PM – 5:45 PM

Enablement Updates – Steve Westerman, Director, Global Partner Enablement, Boomi

5:25 PM – 5:45 PM

Celebrating our Partner Award Winners – Mark Jeffries, Dan McAllister, Mads Rasmussen

6:00 PM – 9:00 PM

Partner Networking Reception

Unlock Unlimited Potential at Boomi World Tour London & the EMEA Partner Summit