In Digital Impact: The Human Element of AI-Driven Transformation, Boomi CEO Steve Lucas shares how organizations can integrate and automate systems to create incredible outcomes that benefit people. Lucas explains how this becomes possible when businesses solve the ubiquitous problems of digital fragmentation and data complexity, which have become even more pressing with the rise of artificial intelligence.
Using real-world customer stories as examples and writing in non-technical language that will appeal to every reader, this book shows how organizations are succeeding in missions like providing aid after natural disasters, growing food more sustainably, and ensuring students have access to everything they need on college campuses ― all powered by connected technology.
For business leaders across industries, Digital Impact serves as an essential blueprint to unleash an organization’s full potential for doing good by digitally transforming its technology architectures through integration and automation.
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About the author
Steve Lucas is a multi-time CEO with nearly 30 years of leadership experience in enterprise software.
As a three-time CEO, he has held senior executive roles at some of the world’s leading cloud organizations, including Marketo, iCIMS, Adobe, SAP, Salesforce and BusinessObjects. Lucas led both Marketo and iCIMS’ growth and transformation as CEO, driving the near $5-billion dollar acquisition of Marketo by Adobe in 2018 and multi-billion dollar investment in iCIMS by Vista Equity and TA Associates in 2022.
Lucas is a published author and serves on multiple philanthropic and corporate boards.
What readers are saying about Digital Impact
“Business, like sports, needs an innovative game plan to keep you ahead of the competition. Digital Impact provides real-world examples and practical examples of how you can win your game.”
—Jonathan Becher, President, San Jose Sharks Sports & Entertainment
“Not-for-profit organizations increasingly rely on integrated data for fundraising, research, and supporting their cause. Steve knows firsthand how technology can transform lives. Digital Impact is more than just a guide. It’s a blueprint for achieving meaningful and lasting success in a digital world. This book is essential reading for anyone looking to harness the power of technology for real impact.”
—Dana Davis, Executive Director, Children’s Diabetes Foundation
“Every industry, every company, every workflow is being reinvented with AI. Organizations face the monumental task of embracing the opportunity in this transformative moment. Digital Impact provides a blueprint for navigating the AI revolution.”
—Bill McDermott, CEO, ServiceNow
“Embracing AI will be the new imperative in the enterprise for businesses looking to drive a step-function change in productivity. Digital Impact compels you to reject fear of the unknown and turn AI into one of your most transformational business assets to date.”
—Carl Eschenbach, CEO, Workday
“The AI we see today is only in the very early stages, especially for the commercial enterprise. Reading Digital Impact will ensure your business is ready to thrive when AI goes mainstream.”
—Paul Cormier, Chairman Emeritus, Red Hat
“People don’t yet understand how important integrating systems and data will be to succeeding in the age of AI. Digital Impact will help you leave your competitors in the dust.”
—Betsy Atkins, former chairman and CEO of Clear Standards, Inc. (SAP)
“No matter what you’re selling, every industry is a technology industry. That’s why the Digital Impact message of simplifying and transforming your operations is universal for everyone.”
—Mark Fields, Former CEO, Ford Motor Company