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Category: Retail

June 26th, 2018

How Integration Solves Four Top Omnichannel Retail Challenges

Posted by Hariharan Ganesh on June 26th, 2018
Miniature figurine : a shopper pushes a shopping cart on a smart credit card and a keyboard. Concept of brick and mortar stores nowadays face with increased competition from internet online ecommerce.

It’s no secret that retailers desperately need to innovate in order to survive and prosper in a challenging marketplace. The answer, however, has remained elusive for many brick-and-mortar and ecommerce merchants.

Neglecting the integration component needed to run a successful omnichannel retail business is a sure way to lag behind. At Aspire Systems, a Dell Boomi partner and a global technology services consultancy, we’ve seen subpar integration at some retail firms derail efficiency, impact margins and have negative repercussions on the customer experience.

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