When the pandemic struck early last year, government offices around the world suddenly had to close. For one British nation, that meant citizens were at risk of losing access to medical services.

It requires a government-issued card to receive healthcare. But renewing that card meant going to an office. See the urgent problem? Well, in four days, Boomi and a partner solved it. We created a mobile application workflow for citizens to apply and receive new cards – without leaving their homes. Within weeks, one-third of the entire nation had used the process.

Technically speaking, our platform digitally connected disparate back-end systems via the cloud. In addition to integrating those critical connections, we implemented an automated workflow for what was a completely manual operation just a few days before, specifically designed to solve problems like a human would – in other words, a human workflow. But here’s what Boomi actually did. We enabled the government to provide thousands of people a lifeline to critical care services amid a terrible public health crisis that continues to afflict too much of the world.

So, the transformational impact of integration and automation? It helps people.

I love this story because it captures the guiding mission of Boomi – to be a digital transformation catalyst in the service of people. It’s about simplifying lives, giving organizations the ability to grant wishes, and just helping others.

We understand how important application and data integration are – after all, that’s why we founded the iPaaS category. Combined with human workflow, however, these two strategic priorities drive true digital transformation.

We even see it as an equation: Human Workflow + Integration = True Digital Transformation

Workflow and automation deliver remarkable business value. Eliminating manual processes that save time, reduce errors, and increase productivity all are critical. When businesses automate a compliant, open flow of data across their organizations and partner ecosystems, and create a user-friendly UX, it creates a competitive advantage that distinguishes winners and losers.

At Boomi, we also believe true transformation requires data moving between applications with a higher purpose – in other words, integrations that leverage insights across the entire digital ecosystem founded on real intelligence. This thoughtful strategy of data readiness, integration, AND automation focuses on outcomes, and the real power is what it does for people. When you can purposefully knit systems together, so the right data is automatically available in real-time exactly where it’s needed, it’s life changing.

That has always been the focus of Boomi. We think of it as creating Integrated Experiences through a cloud-native platform where everyone is connected to everything – instantly. It’s leveraging our technology to make lives easier, better, richer.

Our platform allows businesses to help their employees concentrate on fulfilling work that makes a difference instead of solely completing tasks. That’s critical at a time when employee contentment is the new North Star. We’re helping organizations improve lives across industries from finance,  healthcare, and education to retail and humanitarian aid.

As the integration platform pioneer, Boomi is uniquely positioned to achieve this kind of “impact automation.” Here are some of the ways we’ve differentiated ourselves in this category.

  • We are a singular, unified platform that scales. Boomi is not a collection of disparate solutions cobbled together under the flimsy banner of being an all-in-one “platform.” Boomi does everything needed – from straightforward use cases at moderately sized businesses to solving complex challenges at large enterprises – to infuse seamless, automated workflows throughout the organization.
  • No other integration solution has the breadth of services to discover, prepare, and orchestrate data, ensure pervasive connectivity among systems and processes, and then create those engaging user experiences.
  • The Boomi platform is open and connects any system in today’s hybrid IT environment where organizations capitalize on innovation by incorporating hundreds of best-of-breed, cloud-native applications into their businesses.
  • We do it all fast. I think of speed as the new currency. Speed has always been important in business, but it’s even more critical today when customers expect everything at their fingertips – right now. We’re incredibly proud that businesses use Boomi’s low-code, drag-and-drop style platform to complete integration projects in days, hours, or sometimes even minutes that previously took weeks or months.
  • We’re turning IT teams into organizational heroes. I consistently hear from customers that they’ve changed their image inside the organization from “the department of no” into true partners with the business.

The Boomi approach to integration and automation empowers organizations to deliver the experiences their customers expect wherever they are, whenever they want, and on any device they prefer, whether web, mobile, IoT, or home automation.

So yes, our platform integrates systems and automates processes, and we’re proud to be recognized as an industry leader. But we also never lose sight of what matters most – connecting people to what they really want. Boomi is about connecting everyone to everything.

That’s the real magic of integration and automation.