June 26th, 2018
It’s no secret that retailers desperately need to innovate in order to survive and prosper in a challenging marketplace. The answer, however, has remained elusive for many brick-and-mortar and ecommerce merchants.
Neglecting the integration component needed to run a successful omnichannel retail business is a sure way to lag behind. At Aspire Systems, a Dell Boomi partner and a global technology services consultancy, we’ve seen subpar integration at some retail firms derail efficiency, impact margins and have negative repercussions on the customer experience.
June 22nd, 2018
Blockchain, a technology for maintaining a distributed system of records protected by cryptography, shows great potential for securely automating business transactions and processes.
Peers in a blockchain network collaborate to validate and record each transaction in a distributed electronic ledger. Data in the ledger can be accessed and used by other authorized applications and services, as needed. Because integration and data access are essential to any blockchain implementation, Dell Boomi has important benefits to offer any enterprise working with blockchain.
May 9th, 2018
In our previous post on the General Data Protection Regulation (GDPR), we explained that Dell Technologies has identified six high-risk obligations that organizations must meet for GDPR compliance. As an independent business unit of Dell, Inc., Dell Boomi has used this framework to assess how its unified platform can aid organizations as they prepare for the GDPR.
Boomi Master Data Hub provides organizations the ability to address three of the six high-risk obligations for GDPR: Record Keeping, the Accountability Principle and Data Retention.
May 3rd, 2018
As one of the most influential technology research and advisory firms in the world, Forrester has a first-hand view of the changes taking place in digital business.
At Forrester’s Digital Transformation 2018 conference in Chicago, May 7-8, the analyst firm will be hosting leaders across industries to examine the opportunities and challenges of one of the biggest task facing organizations today: digital transformation.
Digital Transformation 2018 is Forrester’s thought leadership flagship event, bringing together innovators from retail, financial services, media, healthcare and more.
April 19th, 2018
Consumers generate data every time they interact with a brand. Clicking a digital ad, browsing a website, cashing out at a brick-and-mortar store, or using a retailer’s mobile app…each interaction creates a veritable gold mine of information that retailers and consumer goods companies can use to drive sales.
If properly harnessed, that data provides the foundation for customer experience management (CEM) — the ability to understand consumer behavior and preferences, create a unified 360-degree customer view, and generate insights for consistent, personalized engagement across any channel.
March 28th, 2018
On Wednesday, March 20, 2018, Salesforce announced the signing of a definitive agreement to acquire MuleSoft for approximately $6.5 billion. Salesforce indicates that MuleSoft will power what it is calling its new “Salesforce integration cloud.”
That is a great vision and promise. It is one that we enthusiastically support. The best news? The Integration Cloud is available today. It’s been here for more than a decade. It’s called Boomi.
March 14th, 2018
Steve Wood, Boomi’s new chief product officer, is a serial innovator. Previously a vice president at Salesforce, Wood founded the low-code workflow development platform vendor ManyWho, acquired by Boomi in 2017. That technology is now the foundation for Boomi Flow, a key part of Boomi’s unified platform for helping its customers build connected businesses.
We sat down with Steve to learn about his new job in helping lead Boomi technology innovation and his vision for evolving the Boomi platform.
February 8th, 2018
When a colleague suggested I read Perficient’s new guide on the Internet of Things, I was interested to see what one of Dell Boomi’s leading partners had to say on the topic. After all, guiding Boomi’s integration strategy for the IoT is part of my job.
Perficient really nailed it. Packed with practical guidance and 50 IoT use cases across 11 industries, Perficient’s “The Why, What, and How of IoT” delivers insightful thinking that can help organizations capitalize on the immense potential of the IoT.
January 29th, 2018
4 Ways That Top-Performing Sales Teams Make the Most of Data Integration, API Management and Workflow Automation
We’re living in the Age of the Customer. It’s an age without sales pitches.
That’s a conclusion from Salesforce’s second annual “State of Sales” report, which was released last fall.
“No sales pitches” doesn’t mean that salespeople are sitting anxiously in their cubicles, waiting for the phone to ring. It means consultative selling is more important than ever.
Thanks to the Internet, customers are far more informed about your products and your competitors long before your salespeople talk to them.
January 19th, 2018
For companies interested in being “cloud-first,” most of the discussions out in the Googlesphere focus on managing the challenges of incrementally — to one degree or another — moving your organization to this ideal future state.
But for companies that either begin life as a cloud-first company or have made an all-or-nothing transition, there isn’t so much guidance available about what to do once you have gone “all cloud.” However, a recent Dell Boomi case study about our customer, Moderna Therapeutics, provides invaluable perspectives and insights for companies that are already all-cloud or about to do so.