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Boomi Blog:

industry thoughts, product news, announcements, and upcoming events

Category: Salesforce Integration

June 29th, 2018

For the Connected Business, Low-Code Workflow Needs Low-Code Integration

Posted by Manoj Gujarathi on June 29th, 2018
connected miniature people on blackboard; social network service concept(sns): connected miniature people on blackboard

Low-code workflow automation platforms speed delivery of applications and workflows. And, as businesses recognize that these platforms can scale, their use increases. But their value is diminished if the platforms can’t connect across your application and data ecosystem.

A best of breed workflow automation platform may rapidly create workflows to automate business processes, but if it can’t easily connect to other SaaS application or an on-premise database, it just creates another problem to solve — integration.

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June 8th, 2018

How Accenture and Dell Boomi Are Helping Utility Companies Modernize Their Digital Infrastructures

Posted by Charles Waltner on June 8th, 2018
High power electricity poles in urban area. Energy supply, distribution of energy, transmitting energy, energy transmission, high voltage supply concept photo.

It is no longer business as usual for utility companies across the globe. Their customers now expect all digital experiences to measure up to the best mobile app, while deregulation, rapidly evolving energy technologies, and the Internet of Things are placing enormous pressure on utility providers to evolve.

To help utility providers modernize their IT infrastructure to drive digital transformation, Accenture has created the Accenture Customer Experience Solution (ACES) for Utilities.

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June 3rd, 2018

Boomi Helps Salesforce Provide a 360-Degree View of the Customer

Posted by Iain Falconer on June 3rd, 2018
Customer relationship management (CRM) illustration, showing various channels of communications with customers

Salesforce is the world’s #1 customer relationship management (CRM) company, with more than 150,000 subscribers. As more organizations move to a customer-centric approach with cloud-based applications and services, it’s likely that Salesforce will only continue to gain momentum.

However, Salesforce on its own cannot solve the data complexity of hybrid IT systems. Typically, data resides within distributed applications across the enterprise. Software platforms for order management, fulfillment, billing, analytics and customer service may each contain a different set of data, overlapping in some key areas but separately maintained.

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April 30th, 2018

How NetSuite Retailers Can Deliver an Omnichannel Customer Experience

Posted by Rebecca Whitlatch on April 30th, 2018

Retailers running Oracle NetSuite have a sound enterprise resource planning (ERP) foundation for financial, inventory and order management. NetSuite also provides ecommerce, point-of-sale (POS) and customer relationship management (CRM) capabilities, but many retailers elect to use best-of-breed software for those functions. Often, third-party marketing automation software will also be in place.

That introduces challenges in how merchants can meet rising customer expectations for a seamless omnichannel experience. Integration that connects NetSuite with disparate systems is mandatory for retailers to gain a unified 360-degree customer view and deliver personalized engagement across all channels.

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March 28th, 2018

The Future of the Integration Cloud Is Available Today…and It’s Boomi

Posted by Steve Wood on March 28th, 2018
Outreached hand and with small cloud hovering above it.

On Wednesday, March 20, 2018, Salesforce announced the signing of a definitive agreement to acquire MuleSoft for approximately $6.5 billion. Salesforce indicates that MuleSoft will power what it is calling its new “Salesforce integration cloud.”

That is a great vision and promise. It is one that we enthusiastically support. The best news? The Integration Cloud is available today. It’s been here for more than a decade. It’s called Boomi.

In 2006 Boomi pioneered the integration cloud market.

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January 29th, 2018

4 Ways That Top-Performing Sales Teams Make the Most of Data Integration, API Management and Workflow Automation

Posted by Charles Waltner on January 29th, 2018
Rocket Leadership Concept on Blackboard

We’re living in the Age of the Customer. It’s an age without sales pitches.

That’s a conclusion from Salesforce’s second annual “State of Sales” report, which was released last fall.

“No sales pitches” doesn’t mean that salespeople are sitting anxiously in their cubicles, waiting for the phone to ring. It means consultative selling is more important than ever.

Thanks to the Internet, customers are far more informed about your products and your competitors long before your salespeople talk to them.

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November 20th, 2017

Integration Helping Salesforce Bring Intelligence to the Connected Business

Posted by Charles Waltner on November 20th, 2017
Dreamforce logo

Dreamforce, Salesforce’s spectacular annual conference, was once again a showcase for how Boomi and Salesforce partner to bring intelligence to connected businesses.

Dreamforce is one of the cloud industry’s largest and most important annual conferences. We were there in full force, with a great mix of customer and product sessions. Attendees flocked to our main booth, our Boomi Flow Kiosk, and our Boomi IoT site in the Developer Forest.

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November 7th, 2017

Dell Boomi Debuts New Connector for Salesforce Platform Events

Posted by Varun Reddy on November 7th, 2017
Linking entities. Network, networking, social media, connectivity, internet communication abstract. Web of thin thread on white background.

At the annual Dreamforce conference this week in San Francisco, Dell Boomi introduced a new integration connector that will help organizations make the most of new Salesforce Platform Events technology for accelerating business processes.

The Boomi Salesforce Platform Events Connector is just the latest in a long and successful partnership between Boomi and Salesforce. Run on pure, cloud-native architectures, both platforms provide the benefits of low-code development and artificial intelligence to help build connected businesses.

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November 6th, 2017

Spotlight at Dreamforce: Data Integration for Salesforce Health Cloud

Posted by Myles Suer on November 6th, 2017
"Salesforce Health Cloud" logo

Salesforce has become the world’s leading customer relationship management platform by equipping companies to better understand and serve customers. Now it’s applying those proven CRM principles to a uniquely complex industry on the brink of massive transformation — healthcare.

Rolled out last year, the Salesforce Health Cloud patient management system delivers CRM-like capabilities for healthcare providers and payers so they can gain a unified, 360-degree view of patients.

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November 3rd, 2017

Driving Legacy Modernization: Integration Strategies for Salesforce

Posted by Shane Fisher on November 3rd, 2017
Miniture plastic business man pondering decision with hand on chin. Standing on piece of paper with a hand-drawn nodes and connections schematic.

Slalom is a leading, purpose-driven company that helps organizations use technology to address business problems and build for the future.

“Building for the future” often involves integrating with the legacy systems of the past. And the more entrenched those legacy systems are in your core business processes, the more likely you’ll need to adopt an iterative legacy modernization strategy that results in your data straddling two worlds, both legacy and the future.

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