Boomi Blog:

industry thoughts, product news, announcements, and upcoming events

Category: Salesforce Integration

April 30th, 2018

How NetSuite Retailers Can Deliver an Omnichannel Customer Experience

Posted by Rebecca Whitlatch on April 30th, 2018

Retailers running Oracle NetSuite have a sound enterprise resource planning (ERP) foundation for financial, inventory and order management. NetSuite also provides ecommerce, point-of-sale (POS) and customer relationship management (CRM) capabilities, but many retailers elect to use best-of-breed software for those functions. Often, third-party marketing automation software will also be in place.

That introduces challenges in how merchants can meet rising customer expectations for a seamless omnichannel experience. Integration that connects NetSuite with disparate systems is mandatory for retailers to gain a unified 360-degree customer view and deliver personalized engagement across all channels.

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March 28th, 2018

The Future of the Integration Cloud Is Available Today…and It’s Boomi

Posted by Steve Wood on March 28th, 2018
Outreached hand and with small cloud hovering above it.

On Wednesday, March 20, 2018, Salesforce announced the signing of a definitive agreement to acquire MuleSoft for approximately $6.5 billion. Salesforce indicates that MuleSoft will power what it is calling its new “Salesforce integration cloud.”

That is a great vision and promise. It is one that we enthusiastically support. The best news? The Integration Cloud is available today. It’s been here for more than a decade. It’s called Boomi.

In 2006 Boomi pioneered the integration cloud market.

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January 29th, 2018

4 Ways That Top-Performing Sales Teams Make the Most of Data Integration, API Management and Workflow Automation

Posted by Charles Waltner on January 29th, 2018
Rocket Leadership Concept on Blackboard

We’re living in the Age of the Customer. It’s an age without sales pitches.

That’s a conclusion from Salesforce’s second annual “State of Sales” report, which was released last fall.

“No sales pitches” doesn’t mean that salespeople are sitting anxiously in their cubicles, waiting for the phone to ring. It means consultative selling is more important than ever.

Thanks to the Internet, customers are far more informed about your products and your competitors long before your salespeople talk to them.

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November 20th, 2017

Integration Helping Salesforce Bring Intelligence to the Connected Business

Posted by Charles Waltner on November 20th, 2017
Dreamforce logo

Dreamforce, Salesforce’s spectacular annual conference, was once again a showcase for how Boomi and Salesforce partner to bring intelligence to connected businesses.

Dreamforce is one of the cloud industry’s largest and most important annual conferences. We were there in full force, with a great mix of customer and product sessions. Attendees flocked to our main booth, our Boomi Flow Kiosk, and our Boomi IoT site in the Developer Forest.

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November 7th, 2017

Dell Boomi Debuts New Connector for Salesforce Platform Events

Posted by Varun Reddy on November 7th, 2017
Linking entities. Network, networking, social media, connectivity, internet communication abstract. Web of thin thread on white background.

At the annual Dreamforce conference this week in San Francisco, Dell Boomi introduced a new integration connector that will help organizations make the most of new Salesforce Platform Events technology for accelerating business processes.

The Boomi Salesforce Platform Events Connector is just the latest in a long and successful partnership between Boomi and Salesforce. Run on pure, cloud-native architectures, both platforms provide the benefits of low-code development and artificial intelligence to help build connected businesses.

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November 6th, 2017

Spotlight at Dreamforce: Data Integration for Salesforce Health Cloud

Posted by Myles Suer on November 6th, 2017
"Salesforce Health Cloud" logo

Salesforce has become the world’s leading customer relationship management platform by equipping companies to better understand and serve customers. Now it’s applying those proven CRM principles to a uniquely complex industry on the brink of massive transformation — healthcare.

Rolled out last year, the Salesforce Health Cloud patient management system delivers CRM-like capabilities for healthcare providers and payers so they can gain a unified, 360-degree view of patients.

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November 3rd, 2017

Driving Legacy Modernization: Integration Strategies for Salesforce

Posted by Shane Fisher on November 3rd, 2017
Miniture plastic business man pondering decision with hand on chin. Standing on piece of paper with a hand-drawn nodes and connections schematic.

Slalom is a leading, purpose-driven company that helps organizations use technology to address business problems and build for the future.

“Building for the future” often involves integrating with the legacy systems of the past. And the more entrenched those legacy systems are in your core business processes, the more likely you’ll need to adopt an iterative legacy modernization strategy that results in your data straddling two worlds, both legacy and the future.

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Winning Troika for a Software-Driven Business Built with Salesforce: Data, Processes and Automation

Posted by Sudhir Kulkarni on November 3rd, 2017
businessman in black suite using tablet control the world , internet of things concept

Today nearly every enterprise needs to be a software-driven business to survive. And the enterprises that survive tend to thrive. Change is constant, failure rates are high, and when an enterprise genuinely meets the demands of its market, they often find themselves the only one left standing — or at least the only one with a sizable market share.

Rapid consolidation is occurring in many product categories and entire industries, largely because the technology and resources that are available to one enterprise are available to all.

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November 1st, 2017

Boomi, Salesforce and Einstein: Bringing Intelligence to Your Data

Posted by Thameem Khan on November 1st, 2017
Cheerful smiling little kid (boy) against chalkboard. Looking at camera. Little Einstein style. School concept

As we approach Dreamforce 2017 (Nov. 6-9 in San Francisco), more and more Boomi customers are asking me the same question: “How is Boomi related to Salesforce Einstein AI?”

Today, artificial intelligence (AI), machine learning (ML) and deep learning (DL) are among the most used (and sometimes abused) words in the industry. Let’s explore the evolution of AI, why it’s relevant today, how Salesforce Einstein AI is enabling enterprises to use AI, and, most importantly, Boomi’s role in all of this.

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October 27th, 2017

3 Tips for Salesforce Integration

Posted by Charles Waltner on October 27th, 2017
Hand with megaphone shouting, "Helpful Tips"

Salesforce is a revolutionary information platform. It is even better with integration.

On its own, Salesforce can dramatically improve how companies run their sales operations, support their customers, and provide products and services to a market.

With integration, organizations can bring more power to Salesforce through data. By tapping into a native-cloud, low-code integration platform like Boomi, they can automate manual data management tasks, ensure far more accurate data, speed business workflows, and bring much greater operational visibility to an entire organization.

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