By Boomi
Organizations are under increasing pressure to deliver data-driven user experiences to their customers, employees, and partners. Integrated experiences have emerged as a critical method of connecting end users to everything they need or want from an organization.
At Boomi, we firmly believe that integration is the key to unlocking big data’s potential, enabling an integrated experience that prioritizes the needs of the end user.
What Is the Integrated Experience?
The integrated experience refers to the seamless connectivity between an organization’s data sources, systems, applications, and devices.
Customers, employees, and partners have unique touchpoints across the organization where they supply, retrieve, and interact with data. An integrated experience allows them to do so effortlessly, resulting in a more personalized and efficient interaction with the organization.
The integrated experience in action
A common pain point that can be solved by an integrated experience is that of onboarding new hires. From signing off on hiring agreements to signing up for benefits like health care and 401ks, there is a mountain of paperwork that is part and parcel of starting a new job.
Imagine if new hires were able to simply enter all their relevant data into a single portal, then have that data disseminated across multiple forms and applications. This solution not only makes the onboarding experience less taxing for the new hire, but it also ensures their benefits aren’t delayed due to manual data entry errors or delays in completing forms.
That is the integrated experience.
The Importance of Data Readiness
Data readiness is a crucial factor in achieving integrated experiences. Data is the backbone of any organization, and it is essential to ensure that it is accurate, accessible, and shareable across platforms.
By finding, connecting, transforming, and aggregating quality-assured data from all data sources, organizations can achieve data readiness, ensuring that the information users need to access is available instantly across all applications and platforms.
Case Study: The Australian Red Cross
The Australian Red Cross is a prime example of how integrated experiences can transform the way people engage with a charity.
By homogenizing data from diverse internal operations and third-party partners, the Red Cross was able to offer a personalized customer experience while automating a variety of tasks that previously consumed resources. The organization’s new digital experience platform, called MyRedCross, provides regular givers with instant access to their donation history, tax receipts, and annual statements, streamlining the giving experience.
Veronica Frost, CEO of Red Cross Australia, notes, “If we don’t have integrated systems and data, we can’t provide a good customer experience.”
Benefits of Integrated Experiences
Integrated experiences offer a range of benefits. These include:
- Connect end users to everything they need or want from your organization: Integrated experiences ensure that end users have a seamless experience across all touchpoints with an organization. They can access the information they need or want quickly and efficiently, resulting in a more personalized experience.
- Collect an abundance of data that enables organizations to put their users first: By homogenizing data from diverse internal operations and third-party partners, organizations can build a treasure trove of data that provides insights into user behavior and preferences.
- Streamline the experience for users: By automating repetitive tasks, organizations can remove some of the burdens from users, creating an experience that stands out and inspires loyalty.
Prioritize Data Readiness to Achieve Integrated Experiences
Integrated experiences are a critical aspect of connecting end users to everything they need or want from an organization.
By prioritizing data readiness and creating a single view of an organization’s operations and constituencies, organizations can offer a personalized customer experience while automating administrative tasks and redirecting resources.
Ready to get started? Read our eBook on the Integration Center of Excellence, which helps DevOps & IT organizations to connect with their end users more effectively, building trust and loyalty in the process.