PivotLink and Boomi Expand SaaS Business Analytics to Over 70 Enterprise Applications

SaaS Leaders Make IT’s Job Easier by Reducing the Cost and Complexity of Integrating Data

SAN FRANCISCO, CA and BERWYN, PA — (Marketwire) — 10/08/09 — PivotLink, the leading provider of business intelligence solutions delivered via Software as a Service (SaaS), and Boomi, the leader in on-demand integration, today announced a strategic partnership to deliver integration between PivotLink Solutions and packaged applications using Boomi AtomSphere.

The partnership creates end-to-end integration and interoperability across SaaS and on-premises applications in the Boomi AtomSphere, the industry’s first integration Platform-as-a-Service. PivotLink’s 15,000 users can now tap into hundreds of additional data sources for more than 1,300,000 ad hoc reports they run each month. The solution accelerates time to value for their deployments by making it easy to combine data from cloud sources and packaged applications without IT developing and maintaining separate connectors.

The solution helps customers enhance visibility into business trends and opportunities by using PivotLink’s secure, collaborative reports and dashboards to tap into data across over 70 applications supported by Boomi. These include Human Resource Management (HRM) (PeopleSoft and Workday), Customer Relationship Management (CRM) (Siebel and Salesforce.com), Enterprise Resource Planning (ERP) (SAP, Oracle and NetSuite), and Marketing Automation (Aprimo and Marketo). The solution also streamlines access to ODBC databases including IBM DB/2, Oracle and Microsoft SQL Server, as well as XML-based data sources and applications in industries such as financial services and insurance.

The companies will work closely together on joint marketing efforts and are planning solution demonstrations at salesforce.com’s seventh annual user and developer conference, Dreamforce 09, the cloud computing event of the year, November 17 – 20, 2009 in San Francisco.

“This partnership is evidence that the Cloud universe is maturing rapidly as point solutions give way to end-to-end analytic platforms that provide universal access to all the data needed for decisions,” said Quentin Gallivan, CEO of PivotLink. “It’s no surprise that this innovation is coming from PivotLink and Boomi, two SaaS pioneers who are accustomed to eliminating the heavy lifting for IT and business users. It’s a significant step in delivering on the promise of on-demand business analytics — affordable, self-service solutions that overcome the limitations of on-premises solutions.”

Boomi AtomSphere greatly reduces the cost and complexity normally associated with integrating applications. AtomSphere dramatically shortens time to market for new independent software vendors (ISVs) and eliminates integration headaches for existing ISVs. It gives ISVs the ability to “go deep,” building strong competitive differentiation with rich functionality, while Boomi “goes wide” by handling integration with applications in the cloud and behind the firewall.

“Partnering with Quentin and his team at PivotLink was a natural fit for both of us,” said Bob Moul, CEO and president of Boomi. “Combining on-demand business intelligence with on-demand integration delivers the ultimate in terms of time to value, ease of use and richness of functionality for PivotLink customers. We warmly welcome PivotLink and its impressive roster of customers to the Boomi community.”

About PivotLink Corporation

PivotLink is the leader in on-demand business intelligence, serving more than 15,000 users at companies such as: REI; MySpace.com; Novell; Party City; Phoenix Technologies; DHL; CamelBak Products; Car Toys; Guardian Home Care Holdings, Inc; Rossignol; Shaklee; Taleo and Zones. Delivered as a Software as a Service (SaaS) model, PivotLink’s award-winning solutions put affordable, secure and easy-to-use analytic tools into the hands of line of business users, freeing IT to focus on strategic business initiatives. PivotLink is a privately held company backed by Trident Capital, Emergence Capital Partners and StarVest Partners. Visit http://www.pivotlink.com.

About Boomi

Boomi is the market-leading provider of on-demand integration technology and the creator of AtomSphere, the industry’s first integration platform-as-a-service. AtomSphere connects providers and consumers of SaaS and on-premises applications via a pure SaaS integration platform that does not require software or appliances. ISVs and businesses alike benefit by connecting to the industry’s largest network of SaaS, PaaS, on-premises and cloud computing environments in a seamless and fully self-service model. Leading SaaS players such as salesforce.com, NetSuite, Intuit, Marketo, Taleo, and Zuora rely on AtomSphere to accelerate time to market, increase sales, and eliminate the headaches associated with integration. Recent Boomi awards include the SIIA CODiE for Best On-Demand Platform; the AlwaysOn East 100; the AlwaysOn Global 250; and the JMP Securities Hot 100. For more information about Boomi, visit www.boomi.com.