Boomi Blog:

industry thoughts, product news, announcements, and upcoming events

Category: Sales/Marketing Systems

April 30th, 2018

How NetSuite Retailers Can Deliver an Omnichannel Customer Experience

Posted by Rebecca Whitlatch on April 30th, 2018

Retailers running Oracle NetSuite have a sound enterprise resource planning (ERP) foundation for financial, inventory and order management. NetSuite also provides ecommerce, point-of-sale (POS) and customer relationship management (CRM) capabilities, but many retailers elect to use best-of-breed software for those functions. Often, third-party marketing automation software will also be in place.

That introduces challenges in how merchants can meet rising customer expectations for a seamless omnichannel experience. Integration that connects NetSuite with disparate systems is mandatory for retailers to gain a unified 360-degree customer view and deliver personalized engagement across all channels.

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October 24th, 2017

Build the Connected Business with Boomi at Dreamforce 2017

Posted by Charles Waltner on October 24th, 2017
Dreamforce logo

Dreamforce is one of the cloud industry’s largest and most important annual conferences. And we’ll be there with plenty of customer and product sessions to help you create your connected business with Boomi’s cloud-native cloud integration platform as a service — iPaaS.

If you want to seamlessly connect your Salesforce sales, service, analytics and custom clouds to the rest of your enterprise, make sure you visit Boomi at Dreamforce 2017.

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June 16th, 2017

Adapting to the Double-Edged Sword of Shadow IT

Posted by Charles Waltner on June 16th, 2017
Heavy shadow of stairway on old white storage tank. Stairs cast interesting shadows in the late afternoon Sunlight. Black and White

Shadow IT is rampant and here to stay. The question is: How is your IT team adapting to it?

In most sizable organizations, various business units have deployed cloud applications without IT’s knowledge and control. These shadow IT services range from simple document sharing apps like Dropbox or Google Drive to more sophisticated software for such functions as marketing or customer relationship management (CRM).

Shadow IT is rooted in two factors.

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June 9th, 2017

Application Integration Checklist: Best Practices for Your Next NetSuite Project

Posted by Charles Waltner on June 9th, 2017
Cropped image of businessman preparing checklist at office desk

Organizations in virtually every industry are reaping rewards with NetSuite’s cloud business management platform. And in most cases, integration with best-of-breed applications is critical for bringing the full benefits of NetSuite to life.

With NetSuite used by more than 40,000 organizations around the world, NetSuite integration is top of mind for many IT and business leaders. It’s essential for efficient workflows and data visibility in lead-to-cash, omnichannel commerce, human resources, supply chain, and other processes that NetSuite can significantly improve.

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May 24th, 2017

Boomi Driving Integration for Salesforce Customers

Posted by Charles Waltner on May 24th, 2017
Two wood cut-outs of people high fiving

Today, Dell Boomi’s parent company, Dell Technologies, announced an agreement with Salesforce that extends the long-standing relationship between the two companies. As part of the agreement, Dell Technologies will expand the use of Salesforce’s market-leading customer relationship management (CRM) platform to Dell, Dell EMC, Dell Boomi, and VMware employees worldwide.

The move will provide the Dell family of companies a flexible platform to bring together sales, service, support, and marketing to create a more unified customer experience.

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April 29th, 2017

The Customer Experience: It’s the Journey, Not the Touch Points

Posted by Charles Waltner on April 29th, 2017
Blurry retail store with digital touchpoint icons superimposed

There’s no question that customer touch points are critical to any business.

Ecommerce browsing and checkout need to work smoothly. Billing has to straightforward and hassle-free. Inquiries to customer support need be addressed promptly. A customer’s visit to a physical retail store, an interaction online with a bank branch, or a conversation on the phone with the cable company should be a pleasant experience.

Companies in virtually every industry have invested heavily in improving how they interact with customers.

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April 20th, 2017

Live at SuiteWorld: How NetSuite Customers Thrive with Integration from Dell Boomi

Posted by Charles Waltner on April 20th, 2017
Business Integration collage image

How do NetSuite customers use the Dell Boomi cloud integration platform to unify their data and applications? Customer presentations at SuiteWorld in Las Vegas on April 24-27 offer a unique opportunity for you to find out.

Talks by joint NetSuite and Boomi customers Workfront, Candy.com and Lucky Brand will be among the highlights of Boomi’s participation at the annual user conference, expected to attract more than 6,000 attendees.

Boomi, a Diamond sponsor of SuiteWorld, will be at booth #801 to offer personalized demos of how you can use the Boomi integration platform as a service (iPaaS) to connect NetSuite with best-of-breed cloud and on-premise applications.

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April 14th, 2017

Physical or Virtual? Thriving Retailers Focus on a Unified Customer Experience

Posted by Charles Waltner on April 14th, 2017
Miniature shopping cart with boxes on a laptop

When ecommerce was the new, new thing, many technology pundits—who now would probably like to modify their predictions—saw its emergence as the death knell of physical retail. Without a doubt, it had a major impact. But who would’ve thought when Amazon.com launched in 1995 that in November 2016 it would open its first physical bookstore?

As The Guardian points out, “In the last few years, some 20 online companies in the U.S.

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November 12th, 2013

New Demos Posted: Integrating NetSuite with Sales and B2B Processes

Posted by Guy Currier on November 12th, 2013

Dell Boomi works closely with NetSuite to align our solutions with the business needs of their growing customer base. As a SaaS-based ERP solution, NetSuite can very naturally take a central position in two particularly crucial business processes: quote to cash and trading partner enablement (also commonly known as EDI and B2B). We’ve just published two new product tour videos that demonstrate exactly how Dell Boomi AtomSphere enables these business processes.

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September 27th, 2013

LinkedIn stitches together single pane of glass with Dell Boomi

Posted by Barton George on September 27th, 2013

From the CloudBeat conference in San Francisco earlier this month, here’s a video interview with Andres Bang of LinkedIn on how Dell Boomi’s cloud capabilities, flexibility, and speed to value lets his team work “magic” for the LinkedIn sales force. Conducted by Barton George, Dell’s head of cloud developer programs.

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