Boomi Blue Challenge 2018

Boomi Blog:

industry thoughts, product news, announcements, and upcoming events

Category: Sales/Marketing Systems

October 4th, 2018

Dreamforce Was All About Integration

Posted by Charles Waltner on October 4th, 2018
Business concept of vector illustration, little people links of mechanism, business mechanism, abstract background with gears, people are engaged in business promotion, strategy analysis, communicatio

It’s true. The integration cloud is more important than ever. This was clear by all the conversations we had with hundreds of Salesforce customers, partners and employees at Dreamforce this past week.

Fundamentally, they wanted to know why we would be the best choice for supporting their Salesforce integration strategy.

We were happy to explain our pioneering leadership and the unique combined value of our platform. Unlike any other integration platform on the market, Boomi is a complete offering and provides five critical characteristics.

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September 20th, 2018

Engage With Boomi at Dreamforce 2018

Posted by Charles Waltner on September 20th, 2018
Logo for Dreamforce 2018

Dreamforce is the largest technology conference in the world, and it’s happening next week in San Francisco. Dell Boomi is a Gold sponsor of the event, and we’re excited by all the opportunities to engage with Salesforce’s dynamic community of customers.

More than 1,500 of Boomi’s customers are actively using our integration cloud to connect Salesforce with everything from ERP systems and mission-critical vertical apps to the IoT and beyond. Two of these customers, the Town of Cary, N.C.

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September 18th, 2018

Australian Superannuation Funds Unlocking Customer Data With Integration

Posted by Nathan Gower on September 18th, 2018
Ilustration showing collection of digital sources of consumer info, with hands inspecting with magnifier

There are 12.3 million working Australians right now — that’s a large market. But in order to thrive in today’s increasingly competitive financial services industry, Australian superannuation funds (know in United States as pension funds) must more actively and effectively engage with their customers. This is only possible through seamless access to member data that supports greater customer insights and personalized services.

In today’s consumer-driven market, customers have their choice of superannuation funds.

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September 10th, 2018

Cloud-Native: Integration the Salesforce Way

Posted by Sean Collins on September 10th, 2018
Cloud Database Over Computer Chip Moterboard Background Data Center System Concept Banner Vector Illustration

Dreamforce is just two weeks away, and one thing is for sure. Integration will be a much-discussed topic at Salesforce’s premier technology conference in San Francisco September 25-28.

The company’s purchase of MuleSoft has brought integration into the spotlight and raised awareness of the critical importance of how an integration cloud can make it far faster and easier to connect your enterprise data with Salesforce’s revolutionary business platform.

With more joint Salesforce customers (1,500+ and counting) than any other integration platform provider, we know the importance of Salesforce integration better than anyone (for perspective, more companies are using Boomi to connect Salesforce than the total number of MuleSoft customers — just over 1,200).

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August 13th, 2018

Integration: Key Ingredient for Transforming Chain Restaurant Industry

Posted by Hariharan Ganesh on August 13th, 2018
Row of order desks with computer screen and card payment terminal with clerks in fast food restaurant

Chain restaurants can relate to the old saying, “Too many cooks spoil the soup.” But I’m not talking about a dozen kitchen workers in white aprons stirring a pot of chicken noodle.

I’m talking about the legion of business applications in place at both the corporate and HQ-level in chain restaurant businesses. These software systems often work across hundreds of franchises.

For the most part, these applications are integrated ad hoc, if at all.

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July 27th, 2018

Demystifying Integration: Answering the Questions You Were Afraid to Ask

Posted by Nicholas Mortensen on July 27th, 2018
Doubtful man asking questions to himself

Gartner has an adoption curve that it applies to emerging technologies. The curve has five stages:

  • Innovation trigger
  • Peak of inflated expectations
  • Trough of disillusionment
  • Slope of enlightenment
  • Plateau of productivity.

The concept of integration falls somewhere between the “trough of disillusionment” and the “slope of enlightenment.” Integration as a technology has been around for a while. Most people have heard the word enough times that they think they know what it means — until they are asked to define it.

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June 8th, 2018

How Accenture and Dell Boomi Are Helping Utility Companies Modernize Their Digital Infrastructures

Posted by Charles Waltner on June 8th, 2018
High power electricity poles in urban area. Energy supply, distribution of energy, transmitting energy, energy transmission, high voltage supply concept photo.

It is no longer business as usual for utility companies across the globe. Their customers now expect all digital experiences to measure up to the best mobile app, while deregulation, rapidly evolving energy technologies, and the Internet of Things are placing enormous pressure on utility providers to evolve.

To help utility providers modernize their IT infrastructure to drive digital transformation, Accenture has created the Accenture Customer Experience Solution (ACES) for Utilities.

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April 30th, 2018

How NetSuite Retailers Can Deliver an Omnichannel Customer Experience

Posted by Rebecca Whitlatch on April 30th, 2018

Retailers running Oracle NetSuite have a sound enterprise resource planning (ERP) foundation for financial, inventory and order management. NetSuite also provides ecommerce, point-of-sale (POS) and customer relationship management (CRM) capabilities, but many retailers elect to use best-of-breed software for those functions. Often, third-party marketing automation software will also be in place.

That introduces challenges in how merchants can meet rising customer expectations for a seamless omnichannel experience. Integration that connects NetSuite with disparate systems is mandatory for retailers to gain a unified 360-degree customer view and deliver personalized engagement across all channels.

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October 24th, 2017

Build the Connected Business with Boomi at Dreamforce 2017

Posted by Charles Waltner on October 24th, 2017
Dreamforce logo

Dreamforce is one of the cloud industry’s largest and most important annual conferences. And we’ll be there with plenty of customer and product sessions to help you create your connected business with Boomi’s cloud-native cloud integration platform as a service — iPaaS.

If you want to seamlessly connect your Salesforce sales, service, analytics and custom clouds to the rest of your enterprise, make sure you visit Boomi at Dreamforce 2017.

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June 16th, 2017

Adapting to the Double-Edged Sword of Shadow IT

Posted by Charles Waltner on June 16th, 2017
Heavy shadow of stairway on old white storage tank. Stairs cast interesting shadows in the late afternoon Sunlight. Black and White

Shadow IT is rampant and here to stay. The question is: How is your IT team adapting to it?

In most sizable organizations, various business units have deployed cloud applications without IT’s knowledge and control. These shadow IT services range from simple document sharing apps like Dropbox or Google Drive to more sophisticated software for such functions as marketing or customer relationship management (CRM).

Shadow IT is rooted in two factors.

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