Lucy & Yak
Fashion brand saves hours weekly, builds custom retail reporting, and accelerates insights.
ビジネス目標
Lucy & Yak, a fast-growing UK fashion brand known for sustainability, needed to bring data operations in-house to reduce reliance on contractors. Operating online and across eight stores, the team required better access to KPIs, inventory data, and customer sentiment. Key goals included:
- Full control over data pipelines
- Companywide self-service analytics
- Faster time-to-insight from new data sources
- Supporting growth without expanding the data team
The company sought a scalable platform to unify retail and marketing data for reliable reporting.
連携における課題
With only one data practitioner and heavy reliance on a contractor, Lucy & Yak faced major bottlenecks:
- Shopify, Klaviyo, and Peoplevox data took months to ingest
- Reports showed inconsistent metrics due to manual reconciliation
- Tableau dashboards became unusable from refresh limitations
- Stakeholder requests were difficult to fulfill
- Spreadsheet dependency reduced accuracy and availability
Growing data demands made it clear the team needed an agile, in-house solution that could scale without external support.
Boomiによる解決
Boomi Data Integration enabled Lucy & Yak to unify Shopify, Peoplevox, Klaviyo, and Judge.me data without adding engineers. Key capabilities included:
- Real-time and historical Shopify ingestion
- Custom Python connectors for SOAP APIs like Peoplevox
- No-code REST API integrations via data actions
- Data workflows for orchestration and syncs
- Seamless Snowflake and Tableau integration
Boomi allowed the team to manage all ELT processes internally, improving reporting speed, accuracy, and analytics access.
成果
Boomi Data Integration enabled Lucy & Yak to unify Shopify, Peoplevox, Klaviyo, and Judge.me data without adding engineers. Key capabilities included:
- Real-time and historical Shopify ingestion
- Custom Python connectors for SOAP APIs like Peoplevox
- No-code REST API integrations via data actions
- Data workflows for orchestration and syncs
- Seamless Snowflake and Tableau integration
Boomi allowed the team to manage all ELT processes internally, improving reporting speed, accuracy, and analytics access.
