Total Media
UK-based media agency boosts efficiency and client value by cutting ETL development time from two weeks down to a single afternoon.
ビジネス目標
Total Media, a UK-based behavioral and media planning agency, uses data science and analytics to solve audience reach challenges. To maintain its competitive edge and uphold strict GDPR and in-house data governance, the company needed a faster, more scalable approach for integrating and managing advertising and consumer data.
Total Media’s primary goal was to accelerate insights, cut costs, free the data team for high-value work, and scale operations while rigorously upholding data security and control.
連携における課題
Total Media faced high costs, slow timelines, and operational inefficiencies due to a complex, costly, legacy data stack relying on traditional ETL and custom Python. Switching between tools, a lack of automation, and scaling challenges overburdened technical teams, increased expenditure, and delayed projects due to reliance on external developers for custom connectors.
Growing technical debt significantly burdened teams and complicated compliance as the business scaled.
Boomiによる解決
Total Media adopted Boomi Data Integration as its SaaS ELT platform to centralize data and reduce reliance on external developers. By streamlining the data pipeline to integrate all ad and consumer data into Amazon Redshift, with full control over data access for GDPR compliance, and intuitive workflows, Total Media’s internal teams own and accelerate data integration without relying on external resources.
The streamlined platform benefits technical stakeholders and business users across marketing, data, and analytics.
成果
Total Media achieved quantifiable benefits after transitioning to Boomi Data Integration.
- Pipeline development dropped from two weeks to just one afternoon
- ETL costs halved with Boomi’s usage-based pricing
- Data teams shifted focus to improving behavioral offerings
- Scaled analytics with deeper client insights without increasing overheads
