Minute Media
Athlete-driven digital media company unifies high-volume, disparate data, automates partner reporting, and scales efficiently.
ビジネス目標
Minute Media is a global digital media company spanning sports, esports, lifestyle, and entertainment across four continents. The organization’s expansion into CMS, video, and monetization increased data complexity.
To better serve advertisers, publishers, and partners, Minute Media decided to establish a single trusted data hub; automate ROI and revenue reporting across units and clients. It also had to standardize and streamline partner-specific logic and eliminate manual custom integrations, which required a scalable solution aligned to its growing footprint and complexity.
連携における課題
Minute Media struggled with integration and orchestration across 60+ disparate sources, each needing custom connectors and partner-specific logic. Manual API development was slow and error-prone; limited ETL visibility increased maintenance and risk.
Managing in-house logic drained BI capacity, while fragmented control and minimal automation heightened operational complexity, slowed growth, and delayed time-to-insight—despite technology underpinning the business.
Boomiによる解決
Boomi Data Integration unified Minute Media’s data stack, integrating 60+ sources via prebuilt and REST connectors; orchestrating logic in ETL with SQL and dynamic rules. The centralization equipped BI and business teams in New York and London with intuitive tools.
A centralized UI provides pipeline visibility across flows, errors, and runs. With Boomi for ETL, BigQuery for warehousing, and Looker for reporting, Minute Media gained scalability, eliminated custom-dev bottlenecks, retained control of data logic, and simplified adjacent stream management.
成果
Boomi enabled Minute Media to deliver faster, scalable value by automating integrations across 60+ sources, simplifying partner-specific logic, and eliminating manual API maintenance to free up development capacity. Reporting accelerated for internal stakeholders and partners, while capabilities scaled to match growth across four continents.
Centralized visibility improved collaboration between central BI and local teams. The result is a highly scalable, flexible data platform that supports global expansion, and a broad partner ecosystem.
