DoubleVerify
Digital ad verification leader saved $60-70k annually in engineering salaries by streamlining cloud migration and eliminating new hires.
ビジネス目標
DoubleVerify, a global leader in digital media measurement, data management, and analytics ensures brand-safe, fraud-free ad delivery for the world’s largest advertisers and publishers through trusted measurement data and dynamic AI optimization. Faced with a rapidly growing data footprint and a lean team, DoubleVerify needed a scalable solution for complex, multi-platform workflows.
As it migrated workloads to the cloud, the company wanted to streamline pipeline infrastructure, automate manual development, and refocus engineering on strategic work.
連携における課題
DoubleVerify faced slow, labor-intensive integration processes that created major bottlenecks. A five-person development team spent weeks on code rewrites for table migration, which often resulted in bugs and delayed progress.
Core issues included:
- Inefficiencies from manual pipeline creation and rework
- Limited scalability, increased headcount for data operations
- Increased error risk during code migration to the cloud
- Workflow customization problems across varied data sources and targets.
DoubleVerify wanted to modernize its infrastructure while simultaneously managing costs.
Boomiによる解決
Boomi’s low-code platform enabled DoubleVerify to automate, customize, and orchestrate data pipelines with ease. A 5-person team replaced manual coding with fast, reusable pipelines deployed in under a week.
Key advantages included:
- Seamless Integration: Smooth connectivity across cloud platforms like Google Cloud.
- Flexible Data Handling: Support for change tracking and temporal tables.
- Custom Workflow Design: Implementation of branching logic and user-defined workflows.
- Rapid Onboarding: Reduced need for extensive data engineering expertise.
成果
DoubleVerify benefits from reduced costs, streamlined operations, and a robust, future-ready data infrastructure with Boomi’s unified platform, including:
- 7.5X faster data pipeline migrations
- Complete data table copies within 2 days from 2 weeks
- Savings of $60-70K annually by eliminating additional hires.
- Accelerated onboarding for non-technical staff
