Boomi APJ Partner Summit
20-21 NOVEMBER, 2024 | SYDNEY, AUSTRALIA
APJ Partner Summit registration is now closed, please contact your partner account manager for more information about the sessions.
Boomi is pleased to invite our valued Partners to join us at our annual APJ Partner Summit on Wednesday, 20 November, prior to the start of the main Boomi World Tour Sydney event taking place on Thursday, 21 November
This event will feature a full day of content, exclusively geared towards making our partners more successful. Join us to hear from Boomi’s Executive Leadership Team, industry experts and customers to learn more about our vision of shared success. A new feature of this year’s Summit will be technical and sales enablement tracks for all our partners, taking place on the morning of Wednesday, 20 November. See the agenda for more details.
In addition, there will be the opportunity to meet our product experts and network with the teams supporting our partner business in the Summit Expo.
The Partner Summit is free to attend, please register TODAY!
Why attend the Partner Summit?
Gain expert insights
Hear directly from Boomi executive leaders on how to eliminate complexity with intelligent integration and automation.
Experience the future of integration
Explore the power of autonomous design and orchestration with an opportunity to get hands-on with Boomi AI.
Celebrate
Network with Boomi executive leaders and joint customers, and let us celebrate you in our Partner Awards ceremony.
Discover what’s next
Get a look at our product roadmap and updates to our partner program designed to drive new business opportunities for you.
This year’s agenda*
Arrivals and Registration
Partner Enablement
These sessions apply to technical and sales roles and address the work necessary to solve real-world business challenges while imparting knowledge of in-demand Boomi solutions. Led by Boomi Technical & Sales Consultants, these sessions allow partners to discuss these critical areas with subject matter experts, equipping them to effectively engage with their customers and prospects and integrate these solutions into their current service offerings.
Boomi for SAP
This session will provide a technical review of the latest products and configurations that enable Boomi for SAP. We will also discuss effectively positioning these solutions for your customers and prospects to ensure their success. The session will conclude with a brief live demonstration of Boomi for SAP.
Agenda Items:
- Boomi for SAP and Product Overview
- Solution Positioning
- Live Demonstration Integrating All Components
API Management
This session will feature a technical review of the new API Management (APIM) product offerings resulting from Boomi’s acquisitions of APIIDA and Mashery. Following the review, we will discuss strategies for differentiating APIM when positioning it with your customers and prospects for successful outcomes. The session will conclude with a brief live demonstration of the new Boomi APIM products.
Agenda Items:
- Overview of New APIM Products and Roadmap
- Solution Positioning Strategies
- Live Demonstration Integrating Key Features
Practical AI
In this session, we will explore Boomi’s AI Framework and examine the AI agents within this framework to effectively position AI-powered solutions to customers and prospects. Attendees will receive a brief introduction to the currently available Boomi AI products, followed by an in-depth demonstration.
Agenda Items:
- Overview of AI Framework and Products
- Solution Positioning Strategies
- Live Demonstration Integrating Key Features
Lunch
Welcome
Connecting Everything for an AI-Driven Future: Overcoming Fragmentation in the Digital Age
With an average of over 360 applications, countless databases, and tens of thousands of APIs, Enterprise organizations face a hyper-fragmented IT landscape filled with disconnected data silos. With the rise of the AI economy, the urgency to solve digital complexity has never been more critical.
In his partner keynote address, Boomi Chief Product & Technology Officer, Ed Macosky, will dive into Boomi’s transformative vision for overcoming digital fragmentation and laying a robust foundation for AI adoption. Ed and his guest will discuss how to bridge applications, APIs, data, and AI models through intelligent integration and automation. Join us to learn how we’re accelerating digital transformations and unleashing the full potential of the AI economy.
Winning Together: The Future of Integration with Boomi
In a world filled with complex IT landscapes and disconnected applications, Boomi stands out with its collaborative approach and cutting-edge technology. Dan McAllister, Senior Vice President of Global Alliances and Channels, will discuss the magnitude of change facing the industry, the opportunity to clean up the integration mess, and how Boomi helps customers become AI-ready. Imagine turning 1,000 disconnected apps into a streamlined, intelligent system that enables real-time insights, predictive analytics, and autonomous AI agents. This journey is about more than technology—it’s about partnerships and how, together, we can drive customer success, unlock the power of AI, and win.
Enablement, Community & Partner Program Update
In this session Steve Westerman, Director Global Partner Enablement, will provide an overview of the progress made over the past year regarding Boomi’s Partner Program, including updates on Enablement and the Learning Community. Furthermore, outline events and programs scheduled for the next six months to assist Boomi partners in strategically planning your growth.
Break
Go To Market Panel Hosted by Dan McAllister
Join us for an engaging panel session focused on enhancing collaboration between Boomi and its partners. Our expert panelists will discuss how partners can complement Boomi’s strategy and key performance indicators to measure collaboration effectiveness. We’ll explore Boomi’s new API Management approach and its unique business opportunities for both Boomi and partners, along with strategies for using Boomi’s marketing resources to strengthen go-to-market efforts.
The session will also highlight the sales organization’s role in fostering partner synergies, offering actionable insights for maximizing success in the APJ market. Don’t miss this chance to uncover growth strategies and learn how to leverage Boomi’s latest AI and automation enhancements to differentiate your offerings in a competitive landscape.
Boomi Partner Awards
We are also excited to reveal the Boomi Partner of the Year Awards to recognize and honor outstanding partners for their contributions, performance, and collaboration over the past year.
Award Winners Panel Session Hosted by Jim Fisher
Winners of Boomi’s distinguished Partner Awards will take the stage to discuss the critical role of integration, automation, artificial intelligence (AI), and API management in driving successful digital transformation for organizations. The panel will feature key representatives from the winning Boomi partners, including the APJ Partner of the Year, Growth Partner of the Year, and Services Partner of the Year, who will share insights and best practices drawn from their extensive experience in the field.
The panelists will highlight the increasing demand for intelligent connectivity solutions as businesses navigate complex digital landscapes filled with disparate data sources and applications. They will emphasize how leveraging Boomi’s technology enables organizations to streamline operations, enhance customer experiences, and unlock the full potential of their data.
Summary & Closing remarks
Networking Drinks
Registration & Connections Expo Open
Please be seated by 08:45
Welcome with Adam Spencer – Host and Event MC
Connecting Everything for an AI-Driven Future: Overcoming Fragmentation in the Digital Age
Most organizations find themselves unprepared and unsure of where to begin their AI journey. With an average of over 360 applications, countless databases, and tens of thousands of APIs, enterprises face a hyper-fragmented IT landscape filled with disconnected data silos. And now, with the rise of the AI economy, the urgency to solve digital complexity has never been more critical.
In his keynote address, Boomi Chief Product and Technology Officer, Ed Macosky, will unveil a transformative vision for overcoming digital fragmentation and laying a robust foundation for AI adoption. Attendees will discover how to bridge applications, APIs, data, and AI models through intelligent integration and automation, ultimately accelerating their digital transformation and unleashing the full potential of the AI economy. Join us to explore how to connect everything, everywhere, and pave the way for future innovation.
Joining Ed on stage will be an impressive lineup of thought leaders, including Kylie Fisher, CIO of Chartered Accountants Australia and New Zealand, Mike Hopkins, GM of Digital Engineering, Digital and Technology at UnitingCare Queensland, and Patricia Moore from Boomi. They will also be joined by partners AWS and ServiceNow, bringing diverse perspectives and invaluable insights into the future of AI-driven enterprises.
Power of Connection with Sarah Walsh, Head of AFC Women’s Asian Cup 2026 Office and Former Matilda
Join Sarah as she shares insights and experiences from her pivotal role in hosting the most commercially successful FIFA Women’s World Cup to date. Sarah will discuss how the Matildas shattered attendance and viewership records, including drawing over 11 million viewers during the semi-final against England, making it the highest-rated TV program of all time in Australia. Learn how Sarah’s leadership has driven connected growth and effective integration of strategies, contributing significantly to the success and future of women’s football on a global stage.
Morning Tea Break
Unveiling Innovation: The Future of Boomi and the Power of AI Integration
Join Boomi’s Chief Technology Officer, APJ David Irecki, and Michael Bachman, Head of Research and Emerging Technology Strategy at Boomi Innovation Group, as they unveil the latest enhancements and innovative offerings in the Boomi platform. Discover how Boomi is seamlessly integrating AI capabilities to empower organizations in their journey towards efficiency and digital transformation.
Both will share insights into Boomi’s product roadmap, highlighting the exciting developments that lie ahead not only around AI, but for API management and data management, and how they will equip businesses to navigate the evolving landscape of modern integration. Don’t miss this opportunity to gain exclusive knowledge about the future of the Boomi platform and how our industry-leading solutions can drive your success!
Joining David and Michael on stage will be Simon Smith, Group CIO at Pallion Group, for a conversation to discuss their journey in setting the foundations for AI Readiness and how they are on the way to turning talk into actions by leveraging the unlimited potential of Boomi’s AI orchestration.
The Automation Edge: Delivering Superior Customer Experience (CX) and Building Competitive Advantage Through Automation with Atturra and Panel Guests
Like everything, automation is also evolving with AI. How do you build and maintain an interoperable enterprise that also helps you achieve business goals while enhancing your customers’ experience? Join Boomi and Atturra in a panel discussion with Catholic Development Fund and The Law Society NSW on building a competitive edge through automation.
Lunch & Connections Expo
Product Strategy Deep Dive: API Management
Boomi’s David Irecki, CTO, APJ will discuss the current state of API management and provide solutions to manage the explosive growth of APIs through a federated approach. He’ll delve into essential topics such as dynamic API discovery and API sprawl, as well as the importance of API management in the era of AI. You’ll hear valuable insights into how you can improve API visibility, security, and governance — leveraging your existing API management investments. And as an added bonus, you’ll learn what new developments to watch for and the approaches you can take to ensure your API ecosystem remains robust and secure.
Product Strategy Deep Dive: DataHub – Golden Record Stewardship: The Fuel for Trusted AI
Trusted AI hinges on trusted data. This presentation explores how Boomi DataHub helps organisations establish that foundation with robust data quality & governance, enabling them to unlock the full potential of AI. DataHub secures sensitive data, reduces fragmentation across systems, and empowers AI-driven data stewardship to accelerate trusted decision-making.
Product Strategy Deep Dive: The Power of Practical AI – Patterns, Perspectives, and Use Cases that Make AI Real Now
Hype around Generative AI has confused business leaders and operators. Most organizations feel unprepared to use Gen AI in production now. How can businesses practically use AI without falling victim to market hype? Join Michael Bachman from Boomi to understand how to make AI practical for the enterprise now, so that decisions made today become the foundation for tomorrow.
By the end of this session, participants will have a clear intuition of what practical AI is, the necessary tools to orchestrate it, and concrete use cases to generate their own business ideas, regardless of industry. This session will NOT be a sales pitch. It will, however, provide leaders with practical steps to understand AI innovation for now and into the future.
Customer Awards and Panel Discussion
Closing Remarks
Networking Drinks Reception & Connections Expo
Speakers Spotlight
Ed Macosky is the Chief Product and Technology Officer at Boomi (CPTO). He has more than 20 years of experience building high performing agile teams, designing and launching new software and service products, solution delivery and customer retention. Ed works to establish and execute Boomi’s product vision and roadmap – delivering an intelligent, flexible and scalable integration platform that accelerates business outcomes by making information, interactions and innovations flow faster.
Prior to joining Boomi in early 2019, Ed spent almost five years at Oracle, where he served as Vice President of Middleware/PaaS DevOps & Release Engineering. Prior to Oracle, he spent some time at Dell. In addition, starting in 2003, Ed spent more than seven years at Boomi during the formative years of the company.
Named one of the Top 25 Software Product Executives of 2022, Ed studied Information Technology at Penn State and holds two U.S. patents for integrating software systems.
Dan brings over 25 years of demonstrated success developing and executing partnership strategies that drive ecosystem growth and revenue. He is responsible for leading Boomi’s global channel and alliance programs, which include identifying and cultivating strategic partnerships to help drive sales, expand the company’s reach, and grow its business through win-win relationships with the partner community.
Prior to Boomi, Dan led global teams and achieved industry-leading growth at Salesforce, MuleSoft, Box, NetSuite, Crystal Decisions, and SAP.
Dan holds a BS from Clarkson University and a MBA from Hofstra University.
As former President of Corporate Marketing at SAP, Alison brings more than 20 years of experience driving real-world impact through technology and the power of marketing. Having joined SAP through its acquisition of Business Objects, she led the company’s product marketing strategy, overseeing its global field and industry marketing teams, and played an instrumental role in the introduction and growth of flagship product SAP HANA in 2010.
Alison has held multiple global leadership roles in the platform business, including sales roles with the Vancouver Canuck Foundation, PGA Tour, and BC Lions. She attended the University of British Columbia and holds a Bachelor of Arts degree and a diploma in Marketing Communications from the British Columbia Institute of Technology.
Steve Westerman
Director Global Partner EnablementSteve Westerman
Director Global Partner EnablementSteve brings 25+ years of experience building consulting teams and implementing digital transformation solutions for Fortune 500 companies. He is responsible for leading Boomi’s global partner enablement vision, which includes defining the journey, developing programs that support the partner ecosystem and ensuring that both sales and technical knowledge are imparted within our partners. Prior to Boomi, Steve led customer deployments and developed impactful enablement programs at Salesforce, Vlocity, C3.ai, Saba Software and Siebel Systems. Steve holds a BS and MS from UCLA in Atmospheric Sciences.
David Irecki
Chief Technology Officer for APJDavid Irecki
Chief Technology Officer for APJDavid Irecki is the Chief Technology Officer (CTO) for Asia Pacific / Japan (APJ) at Boomi, a category-leading, global software as a service (SaaS) company with more than 20,000 global customers and a worldwide network of 800 partners.
As CTO, David leads the region’s efforts in advocating and evangelizing the future of artificial intelligence (AI) in business with intelligent integration and automation. He is instrumental in helping organizations across the APJ region thrive in the digital age and on their AI journeys.
David is an IT veteran with over 20 years of experience in the enterprise integration and embedded computing markets. David joined Boomi in June 2015 as the first Solutions Consultant in APJ. Prior to Boomi, David worked for MuleSoft, where he led the APJ Solutions Consulting team.
David is a graduate of New Zealand’s Massey University, majoring in Information Engineering.
As the Vice President of APJ Channels at Boomi, Jim Fisher brings a wealth of experience from the software industry. He has worked across a wide range of technologies, industries, and geographies, including Asia, the USA, and EMEA. This global experience has provided him with valuable insights into collaborating with diverse teams and navigating markets at various stages of development.
Throughout his career, Jim has contributed to environments ranging from startup operations to large multinationals and business turnaround situations. His expertise spans multiple disciplines, including finance, sales, consulting, marketing, and management. Above all, Jim is driven by his passion for teamwork, focusing on fostering collaboration to drive growth and success.
Ram Tallavajhala is the Strategic Client Architect (SCA) for Asia Pacific and Japan (APJ) at Boomi. With experience spanning over 20 years, Ram plays a pivotal role in guiding enterprise accounts across the APJ region in harnessing the full potential of the Boomi enterprise platform. His expertise spans the entire PreSales and Post-Sales cycles, ensuring seamless onboarding and adoption of the platform for his clients.
Over the past two years, Ram has dedicated significant time in the areas of Generative AI and Boomi for SAP. Specialising in Boomi for SAP feature of Boomi Ram helps customers with their unique challenges of migration and integration into SAP.
As a trusted advisor, Ram works closely with his clients to understand their unique needs and challenges, providing tailored solutions that drive business success in the APJ region.
Saliya Wickramasinghe
Solutions Consultant, BoomiSaliya Wickramasinghe
Solutions Consultant, Boomi
Andrew is Commercial Sales Manager for Boomi with over 20 years’ experience in enterprise software sales for large software vendors. Andrew has mainly been focused on selling integration, SOA, Business Process, Big Data, Analytics and IoT solutions for customers that range from large top tier customers to SMBs. Andrew directed at a sales and technical level high value sales engagements with clients in government, banking & finance, telecommunications, logistics, manufacturing, retail and education both in Australia/NZ and Asia Pacific Japan.
Patricia Moore
Senior Manager - Innovation ProgramsPatricia Moore
Senior Manager - Innovation ProgramsPatricia Moore is the Senior Manager of Innovation Programs at Boomi, where she harnesses her extensive background across diverse sectors—including entertainment, food and beverage, higher education, and non-profit—to infuse creativity and practicality into the Product organization. With over 15 years of cross-sector experience, she adeptly combines technical development with strategic business analysis to champion initiatives that enhance the user experience and increase time to value.
As a dynamic international speaker, Patricia brings high energy whether she is leading a small hands-on workshop or presenting on the main stage to audiences of over 1,000 attendees. Patricia holds degrees from New York University and the McCombs School of Business at the University of Texas at Austin. She has also served as adjunct faculty for Virginia Commonwealth University’s da Vinci Center for Innovation. When she is not connecting data, you can find her connecting with people to discuss her most recent travels or DIY project.
Venue
Hilton Sydney
488 George Street
Sydney, 2000
Located in Downtown Sydney
Hilton Sydney is located in downtown Sydney’s central business district, minutes from notable shopping and attractions such as The Galeries, Sydney Tower Eye, and Queen Victoria Building.
Event Attire:
Business Casual
Transportation:
If you arrive by car, program 255 Pitt Street into your navigation system and access the hotel via Pitt Street.
Hilton Sydney is approximately 30 minutes from Sydney’s International and Domestic Airports, and 100m/328ft from Town Hall Railway Station.
The Queen Victoria Building Light Rail stop is located on the doorstep of Hilton Sydney, providing direct access to both Circular Quay and Chinatown.
Parking:
Please note that the hotel does not offer self-parking. The nearest public car parks are: Secure Parking (underneath the hotel) or next door at Wilson Parking
Valet Parking:
AU$95.00
Accommodation:
Boomi APJ Partner Summit and Boomi World Tour Sydney 2024 is taking place at Hilton Sydney (488 George Street, Sydney, 2000).
Please note that Boomi does not have a room block, so if you require accommodation, we encourage you to book a hotel as soon as possible.
Partner FAQs
This year the Boomi APJ Partner Summit will be held on Wednesday 20th November 2024 in Sydney, Australia.
This year the Boomi World Tour Sydney 2024 will be held on Thursday, 21th November 2024 in Sydney, Australia.
We recommend registering for both events—the Boomi APJ Partner Summit 2024 and Boomi World Tour Sydney 2024—for the complete experience. For partners wishing to attend Boomi World Tour Sydney (Day 2), it is mandatory that you register and attend the Boomi APJ Partner Summit (Day 1).
Partners are invited to attend the whole day including partner enablement and the Partner Summit.
Yes. Refreshments and a light lunch will be offered. Please indicate upon registration if you have any dietary requirements.
Please register in advance.
The dress code for Boomi APJ Partner Summit 2024 is business casual.