HappyOrNot Scales Its Fast-Growing Global Business, Speeds Financial Closing by Seven Days
Industry & Market:
Technology (Customer Experience)
Headquarters:
Tampere, Finland
Founded:
2009
Customers:
4,000+ in 135 countries
Key Integrations:
Oracle NetSuite ERP, Salesforce Sales Cloud CRM and CPQ, Microsoft 365, systems for data warehousing HR, manufacturing, shipping, channel partners
Case Study:
HappyOrNot Scales Its Fast-Growing Global Business, Speeds Financial Closing by Seven Days
Customer Testimonial Video
HAPPYORNOT
The pioneer of “smiley face” customer feedback terminals orchestrates its business and data with Boomi, eliminating labor-intensive manual work and achieving a 360-degree customer view
Obiettivi
HappyOrNot has blossomed into a pioneering global company from an idea that occurred to its founder, Heikki Väänänen, 20 years ago — a device that businesses could use to capture real-time feedback from customers far more easily and effectively than traditional methods.
Today, more than 4,000 retailers, restaurants, airports and others use HappyOrNot’s solution to gather real-time customer feedback and adapt accordingly. HappyOrNot relies on the Boomi AtomSphere Platform to connect its systems and operate with speed, agility, and visibility.
Le sfide tecnologiche
In its early years, HappyOrNot struggled with manual data work in spreadsheets and email. A rising workload slowed invoicing, cash collection, reporting, and other functions while introducing risk of data errors and limiting visibility.
The 90-person firm rolled out applications such as Oracle NetSuite for ERP and Salesforce for CRM, but continued using spreadsheets because systems weren’t integrated. The company lacked a single, unified view of its data, and scalability to continue rapid growth. It solved those problems with Boomi.
Il ruolo di Boomi
Self-implementing Boomi in just four weeks, HappyOrNot automates its lead to order to cash cycle with Boomi integrating NetSuite and Salesforce. That’s accelerated quoting, order management, invoicing, and collections while eliminating manual errors that could undermine customer experiences.
HappyOrNot also uses Boomi to streamline financial management and forecasting, HR, contract manufacturing, product shipments by partners like DHL and UPS, and channel partner business. Employee happiness and productivity are enhanced because Boomi-powered automation has eliminated dozens of hours of manual data chores.
Risultati
HappyOrNot has dramatically increased scalability and efficiency with Boomi orchestrating processes and data across its fast-growing business. Data quality and reliability are improved, and finance can provide company leaders with financial results faster for informed decision-making. With Boomi, HappyOrNot has:
- Accelerated its monthly financial close by seven business days
- Increased cash flow with faster invoicing and collections
- Improved customer experiences with error-free orders, invoicing, shipping
- Freed resources for R&D, marketing, and customer service
- Gained flexibility to add or tweak services
“Boomi has helped us improve our scalability and continue our global growth path. In the past two years, we’ve accelerated our month-end financial close by seven days because Boomi automates what were previously labor-intensive manual processes.” 
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