Norths Collective Amplifies Personalization and Analytics With Digital Integration
INDUSTRY & MARKET
Hospitality
HEADQUARTERS
Sydney, Australia
# OF EMPLOYEES
500+
REVENUE
>66M(FY22)
KEY INTEGRATIONS
Salesforce, Tableau, apps for hospitality, fitness, ticketing, point of sale, membership programs, and more.
Case Study:
Norths Collective Connects Digital Environment to Advance Personalization and Business Analytics
Norths Collective
New South Wales-based fitness and hospitality group simplifies daily operations, transforms personalization of member experiences, and speeds up data integration with Boomi.
Geschäftliche Ziele
Norths Collective, a member-owned group of eight hospitality venues and two fitness centers channels profits back to its members and the community. The organization prioritizes delivering value to its 61,000 members through digital services.
Norths Collective decided to implement an advances business analytics practice to improve business decision-making and enhance customer experience. The plan was to connect its siloed systems and centralize operational and member data.
Herausforderungen bei der Integration
The organization’s IT environment was complicated by numerous individual point-to-point integrations that were managed manually. These siloed connections were time-consuming to manage, slowed down operations, and hindered Norths Collective’s ability to clearly understand customer behavior. The absence of centralization also caused unnecessary delays in day-to-day operations and time-to-market for new services.
Wie Boomi geholfen hat
Norths Collective implemented Boomi’s integration platform as a service (iPaaS) to integrate Salesforce with a wide range of applications, including hospitality, fitness, ticketing, point of sale, membership programs, and a new mobile app. This centralized integration eliminated data silos, streamlining business operations and member engagement.
Norths Collective also integrated Tableau as part of its business analytics strategy. The company plans to integrate additional systems, such as HR, finance, supplier systems, ERM, telephony, and social media, in the future.
Ergebnisse
Norths Collective experienced a 10% increase in click-throughs after personalizing emails to members. The Boomi-connected environment facilitated the creation of an Ethical Personalization Policy for the community, which explains how customer and member data is used.
Boomi also accelerated amalgamation activity, enabling rapid onboarding of new facilities and providing new members quick access to benefits via the app. Future plans include using Boomi to allow venue managers to visualize staffing with live transactions, and integration with Apple Pay and Google Pay for seamless payments.
Boomi leverages Amazon EC2 to ensure our design, development, and management platform is highly available. This allows our customers to build, manage and monitor their solutions reliably, from any web browser.