Go Boomi It!

7 minute read | 15 Nov 2021
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By Boomi

In the summer of 2020, as the pandemic began keeping us apart, I hosted a series of virtual wine-and-cheese tastings for our customers and prospects. The idea was to unwind and talk in a casual setting at an incredibly stressful time for all of us.

During one session, a customer described how when faced with solving problems at their business, they “Boomi it.” Suddenly, people were comparing the different ways they also were “Boomi-ing” at their companies. At that moment, something crystallized for me.

A movement was happening.

People no longer see Boomi as a technology platform. For their businesses, we’re something much more. Boomi is a verb.

This is why “Go Boomi It!” has become a rallying cry. Our platform is how organizations intelligently connect their often vastly disparate systems and ensure everyone – customers, employees, partners, students, citizens – has instant access to what they need. It’s how they automate processes that improve productivity and efficiency. It’s how they address complicated and seemingly intractable problems fast, giving them time to value previously thought impossible.

Once our customers solve a few of their data connectivity and automation challenges, they begin to understand the full potential of Boomi. And they start using our platform to improve business processes everywhere, making it the foundation for their entire organization.

That was a constant theme at our recent Out of This World digital conference. We shared customer stories, industry trends, and our exciting vision for the future of intelligent connectivity and automation.

There’s one story, in particular, I want to highlight. During a keynote, HealthBridge Financial Chief Technical Officer Tim Heger explained how Boomi not only solves critical problems today but gives the fast-growing business the capability to scale quickly tomorrow.

“Boomi is a pillar for us,” Heger concluded. “And as I tell my friends, I do love me some Boomi.”

We’re experiencing a time of incredible digital change that’s both exciting and a little daunting. As businesses embrace digital transformation to reinvent themselves and gain a competitive advantage, the complication of their technology architectures becomes a hindrance to success. Most organizations are in the process of moving at least some of their operations to the cloud. They’re adding best-of-breed applications to help them run their businesses. The explosion of edge devices is upon us. The result is a greater need than ever for trusted, secure, and easily accessible data – all in real time. One consequence for IT teams is being overwhelmed by this increasing demand while facing very real talent shortages.

But not when they have Boomi. We’re widely recognized for platform leadership as well as demonstrating a provable ROI. We give IT teams the ability to move faster on projects through the power of automation and to say “yes” to the business instead of being always known as the “department of no.” Boomi turns the IT division into heroes.

We also ease the burden on organizations through the democratization of integration. Our low-code, drag-and-drop platform gives business users the ability to complete projects with minimal input from IT. Integration technology used to be this big, heavy, scary thing that involved intimidating lines of code. But Boomi makes it possible for those without the technical expertise to access data, solve problems, and do their jobs better. It’s why we say Boomi replaces complexity with simplicity.

Oh, and did I overstate how we’re leading a movement? Hardly. We have more than 18,000 global customers – and are adding an average of eight more each day. In just two years, our Boomiverse community has ballooned to more than 100,000 members who, like you, are all solving common connectivity, data, and automation problems.

Don’t take my word for it. Listen to what our customers are saying about how they depend upon Boomi.

For instance, we’re incredibly proud of our work with Moderna. First, the biotech firm used our platform to help scale the company by improving employee onboarding, streamlining application migrations, and ensuring data from critical systems is consistent and accurate. Then, as Moderna needed to move even faster as it created and distributed a world-changing vaccine, 200 Boomi integrations allowed the company to spend less time thinking about data management and devote a laser focus to its core mission.

It’s why one Moderna integration leader said: “Boomi is a noun and a verb at our place.”

The possibilities of what Boomi can accomplish also spread fast at energy company Ergon. “I have someone from the business walk by my office every week and say, ‘I have a question, and Boomi may be the answer,’” said Director of Enterprise Integrations Greg Jordan. “I’ll think, ‘How do these people even know what Boomi is?’ It’s just amazing to me. But they understand our ability to deliver faster using this technology, and they want a piece of it.”

Enterprise Architect Dinesh Tiwari at ride-sharing company Lyft, who also spoke at Out of This World, echoed that sentiment. Solving one vexing connectivity problem blossomed into 100-plus integrations with Boomi and enabled Lyft to batch process an astounding 50,000 transactions every 30 minutes.

“Once you have a strong success story, anytime an integration is needed organization-wide, they know about Boomi,” Tiwari explained.

We have so many similar customer examples. About how there’s no comparison between Boomi and other products on the market because we are the only intelligent connectivity and automation platform that handles everything under the sun. Or how Boomi is the silent hero and extra team player everyone needs. Or how they haven’t seen a use case yet that Boomi can’t solve. The stories are endless.

With Boomi, you will succeed. So, why are you waiting?

#GoBoomiIt!