Boomi Blog:

industry thoughts, product news, announcements, and upcoming events

Category: CRM Integration

January 29th, 2018

4 Ways That Top-Performing Sales Teams Make the Most of Data Integration, API Management and Workflow Automation

Posted by Erik Mitchell on January 29th, 2018
Rocket Leadership Concept on Blackboard

We’re living in the Age of the Customer. It’s an age without sales pitches.

That’s a conclusion from Salesforce’s second annual “State of Sales” report, which was released last fall.

“No sales pitches” doesn’t mean that salespeople are sitting anxiously in their cubicles, waiting for the phone to ring. It means consultative selling is more important than ever.

Thanks to the Internet, customers are far more informed about your products and your competitors long before your salespeople talk to them.

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November 7th, 2017

Dell Boomi Debuts New Connector for Salesforce Platform Events

Posted by Varun Reddy on November 7th, 2017
Linking entities. Network, networking, social media, connectivity, internet communication abstract. Web of thin thread on white background.

At the annual Dreamforce conference this week in San Francisco, Dell Boomi introduced a new integration connector that will help organizations make the most of new Salesforce Platform Events technology for accelerating business processes.

The Boomi Salesforce Platform Events Connector is just the latest in a long and successful partnership between Boomi and Salesforce. Run on pure, cloud-native architectures, both platforms provide the benefits of low-code development and artificial intelligence to help build connected businesses.

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November 6th, 2017

Spotlight at Dreamforce: Data Integration for Salesforce Health Cloud

Posted by Myles Suer on November 6th, 2017
"Salesforce Health Cloud" logo

Salesforce has become the world’s leading customer relationship management platform by equipping companies to better understand and serve customers. Now it’s applying those proven CRM principles to a uniquely complex industry on the brink of massive transformation — healthcare.

Rolled out last year, the Salesforce Health Cloud patient management system delivers CRM-like capabilities for healthcare providers and payers so they can gain a unified, 360-degree view of patients.

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October 27th, 2017

3 Tips for Salesforce Integration

Posted by Erik Mitchell on October 27th, 2017
Hand with megaphone shouting, "Helpful Tips"

Salesforce is a revolutionary information platform. It is even better with integration.

On its own, Salesforce can dramatically improve how companies run their sales operations, support their customers, and provide products and services to a market.

With integration, organizations can bring more power to Salesforce through data. By tapping into a native-cloud, low-code integration platform like Boomi, they can automate manual data management tasks, ensure far more accurate data, speed business workflows, and bring much greater operational visibility to an entire organization.

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October 9th, 2017

Handshake Streamlining B2B Commerce with Boomi

Posted by Erik Mitchell on October 9th, 2017

It’s no secret that omnichannel B2B commerce is a must for small and mid-market manufacturers and distributors. They need to do everything they can to compete against larger rivals amid rising customer expectations.

But barriers to entry have traditionally been high, requiring costly and complex legacy systems that are beyond the reach of many SMBs. Handshake, founded in 2010, is changing that equation.

More than 1,500 small and mid-sized companies rely on Handshake’s modern, cloud-based mobile order sales entry and B2B ecommerce applications to grow their business.

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September 12th, 2017

Four Ways Boomi Empowers DocuSign’s Global Business Strategy

Posted by Erik Mitchell on September 12th, 2017
DocuSign corporate logo

If you’ve done any of these things lately: applied for a mortgage or a job, signed a contract, or needed to get multiple parties to sign an agreement, there’s a good chance you’ve used DocuSign. Thanks to DocuSign, there’s no more faxing, scanning and overnighting documents. Legal signatures are now transacted digitally, quickly and securely.

DocuSign is to digital documents and e-signatures what Amazon is to shopping. More than 300,000 companies use DocuSign — accounting for more than 200 million individual users in 188 countries.

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August 24th, 2017

Four Ways to Make Your Salesforce Integration a Breeze

Posted by David Irecki on August 24th, 2017
Incomplete puzzles on wooden table background. closeup. Puzzles on wooden table, close up.

Salesforce integration remains a key challenge for most organizations. With more than 150,000 mid-sized businesses and larger corporations using Salesforce, the cloud-based customer relationship management platform is a both a treasure trove of useful data and a lynchpin for daily operations.

So for users across an organization — from line-of-business managers to field technicians — connecting to Salesforce and tapping into its data and features is always a business priority.

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June 30th, 2017

Boomi in the News: May and June

Posted by Erik Mitchell on June 30th, 2017
Round ivories with letters on them spell out "NEWS", sitting on a newspaper

May and June were busy months here at Dell Boomi. We announced our Spring 2017 release, delivering over 150 new features and enhancements for Boomi customers. We also announced Boomi World 2017, our inaugural customer conference, which will take place in San Francisco in September.

Journalists covered new Boomi customers such as GRANA and new Boomi partners such as Pivotal and Maveriq Technology. On May 24, Dell CEO Michael Dell appeared on CNBC with Salesforce Chairman & CEO Marc Benioff to discuss the critical technologies that Dell companies provide Salesforce to support the unprecedented growth of its CRM business.

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June 28th, 2017

Quote-to-Cash: No Process Is an Island

Posted by Erik Mitchell on June 28th, 2017
Tropical island in the ocean

In its eBook on quote-to-cash (Q2C), Salesforce describes Q2C as covering everything from the offer, order, and billing through revenue recognition and renewals, plus analytics.

Yet, according to Bain & Company, companies realize twice the increase in operating profit from a one percent increase in price as they would from a one percent improvement in market share, variable costs, or fixed costs.

So, the “quote” in Q2C is a BIG DEAL.

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June 16th, 2017

Adapting to the Double-Edged Sword of Shadow IT

Posted by Erik Mitchell on June 16th, 2017
Heavy shadow of stairway on old white storage tank. Stairs cast interesting shadows in the late afternoon Sunlight. Black and White

Shadow IT is rampant and here to stay. The question is: How is your IT team adapting to it?

In most sizable organizations, various business units have deployed cloud applications without IT’s knowledge and control. These shadow IT services range from simple document sharing apps like Dropbox or Google Drive to more sophisticated software for such functions as marketing or customer relationship management (CRM).

Shadow IT is rooted in two factors.

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