May 3rd, 2018

Cloud technology concept; clouds on digital background; 3D rendering

As one of the most influential technology research and advisory firms in the world, Forrester has a first-hand view of the changes taking place in digital business.

At Forrester’s Digital Transformation 2018 conference in Chicago, May 7-8, the analyst firm will be hosting leaders across industries to examine the opportunities and challenges of one of the biggest task facing organizations today: digital transformation.

Digital Transformation 2018 is Forrester’s thought leadership flagship event, bringing together innovators from retail, financial services, media, healthcare and more. The event will focus on the key issues that both drive and hamper successful digital transformations.

At Digital Transformation 2018, attendees will learn how to navigate their organization, teams and processes away from traditional, increasingly ineffective approaches and towards disruptive strategies that can drive explosive business growth.

As part of the event, Dell Boomi’s Div Manickam, group product and solutions marketing manager, and Manoj Gujarathi, product manager for Boomi Flow, will present “Accelerating Digital Innovation and Connected Experiences.” They will explain how organizations can drive digital transformation by using low-code, cloud-native integration and automate workflows.

Certainly, there’s plenty of work still to do when it comes to digital transformation. As Forrester notes, “Digital transformation now dominates many C-suite and boardroom agendas. But it remains unclear what ‘digital transformation’ means.”

At Boomi, though, we have been helping companies with digital transformation for years. And we’ve been writing about it along the way. Here’s a few of our favorite blog posts on this most important topic.

How the Integration Cloud Powers Digital Transformation

Companies such as Facebook, Amazon, Google and Uber are renowned for pioneering digital transformation. After all, they’ve revolutionized the ways billions of people share, shop, communicate and move about.

In this Boomi Blog post, “iPaaS Powers Digital Transformation,” we examine the role of integration in such innovation. The ability to connect applications and seamlessly share their data is now the cornerstone for any business working in the digital economy.

The car share service Uber, for example, connects and coordinates its passenger and driver databases, payment systems and GPS mapping into a mobile app that makes hitching a ride simple and affordable. Amazon built its success in personalized marketing, inventory management and fulfillment through a sophisticated integration strategy, implemented at unprecedented speed and scale.

Such sophisticated integrations are now required for any organization that wants to stay competitive. Read the post to learn more about why integration is more than just an “IT thing.”

Fintech, Food, and Pharma: Stories of Digital Transformation

Financial services, food retailers and pharmaceutical companies are dealing with major challenges, opportunities, and transitions brought on by digital technology. In all cases, integration is playing a pivotal role as competition intensifies in each of these industries.

In the blog post, “Fintech, Food and Pharma: Stories of Digital Transformation,” we take a take a look at how companies in these industries are using integration to digitally reinvent themselves.

For example, fintech companies are using integration to extend their product and service portfolios. Food retailers use integration to automate processes that streamline the fresh produce supply chain. And forward-thinking pharma companies rely on integration to boost their data analytics capabilities.

These capabilities are only possible with a flexible and robust integration platform driven by modern cloud technology. Read the post to learn more about how organizations across industries are using integration to become more connected businesses.

Creating Digital Transformation Ecosystems

In the Boomi Blog post, “Digital Transformation Requires CIOs to Think in Terms of IT Ecosystems and Agile Integration,” the author makes the case that IT infrastructure is the operational starting point of digital transformation.

In many enterprises, “business as usual” consists of departments or divisions working through a lengthy procurement process to select and deploy their critical applications. Once the applications are installed, IT cements them in place, implements security tools around them, limits access to authorized users, etc.

But as this post makes clear, a tightly controlled, monolithic approach to business IT won’t work anymore. Why? Because it slows innovation and leaves an enterprise vulnerable to nimbler, more flexible competitors. In most cases, companies are dealing with siloed, unintegrated, and poorly coordinated software stacks.

CIOs need to start thinking in terms of flexible, agile IT ecosystems that are varied, distributed and continuously evolving. And that takes efficient integration technologies. Read the post to learn more about the role of integration in supporting digital transformation.

Integration for Driving Digital Disruption

As author Myles Suer sees it in his Boomi Blog post, “The Role of Integration in Digital Disruption,” no discussion of digital transformation would be complete without mention of its “evil twin:” digital disruption.

Digital disruption is what happens when new digital technologies and business models change the value proposition of goods and services. So, in other words, with digital transformation you’re driving the bus. With digital disruption, the bus runs over you.

Suer points to MIT’s Jeanne Ross who believes technologies like social, mobile and analytics offer incremental advancements to organizations but not game-changing business opportunities. None of them can single-handedly transform a company for the digital economy.

Instead, the opportunity lies in integrating across social, mobile, analytics, cloud and IoT (SMACIT) systems to enrich customer engagement and deliver connected digital services that can span internal and partner ecosystems. Read the blog post to learn more about digital transformation, digital disruption and the keys to digital success.

Without Integration There Is No Digital Transformation

A big part of digital transformation is having the right integration technology in place to ensure you can quickly and flexibly connect and manage your full mix of cloud and on-premise applications and data.

The Dell Boomi integration platform is well-suited to connecting mobile and IoT data, applications and devices that often live outside the firewalls of the enterprise. And at many enterprises, Boomi augments traditional ETL and ESB middleware systems that have difficulty managing connections with cloud-based applications and data.

At Boomi, we’re building the road to digital transformation. More than 7,000 organizations around the world rely on Boomi for application integration, API management, electronic data interchange (EDI), and workflow.

To learn more how Boomi can help your organization drive digital transformation and become a more connected business, please contact our integration experts today.